How Better Visibility Can Empower Fashion Brands to Thrive
Fashion brands and retailers today face unprecedented challenges. From raw material sourcing to real-time production updates, supply chain inefficiencies are holding businesses back. The good news? With the right tools, brands can overcome these hurdles, reduce waste, and unlock new opportunities.
The Scale of the Challenge
Our recent white paper, "Boosting Margins: The Power of Enhanced Fashion Supply Chain Visibility," uncovered critical insights into the struggles brands face today. Here are some key takeaways from our survey of 250 senior leaders at top US and UK apparel brands:
50%
of leaders admit they lack complete visibility into their supply chain. Despite advancements in technology, processes remain fragmented, leaving businesses in the dark about key operations.
3.4%
of inventory is wasted annually due to overproduction and inefficiencies. This amounts to billions of dollars in revenue being lost globally.
42%
of leaders continue to rely on manual spreadsheets for inventory management. Outdated methods are slowing down operations and exposing businesses to risks.
24%
of respondents report traceability of raw materials as their biggest challenge. With increasing pressure for transparency, the need for end-to-end visibility has never been more urgent.
The Visibility Solution
Avery Dennison’s Optica™ portfolio is designed to help brands take control by delivering comprehensive, end-to-end supply chain visibility. With tools that integrate seamlessly across operations, Optica empowers businesses to unlock critical efficiencies and make informed decisions at every step.
What Optica Can Do for You:
Deliver real-time data to identify disruptions as they happen.
Minimize waste while maximizing profitability.
Enhance collaboration with suppliers for a seamless flow of information.
Why Visibility Is a Competitive Advantage
Imagine being able to track raw materials from the source to the shelf, optimizing production schedules while meeting compliance demands. Companies adopting supply chain visibility tools like RFID and connected product platforms aren't just keeping pace—they’re staying ahead. This proactive approach helps brands save money, elevate consumer trust, and stand resilient in a volatile marketplace.
Get the Insights You Need
To discover actionable strategies and learn how leading brands are addressing these challenges, download our white paper, "Boosting Margins: The Power of Enhanced Fashion Supply Chain Visibility." This essential guide breaks down the complexities of supply chain visibility, outlines five winning strategies to boost efficiency, and provides real-world case studies of brands like JD Sports and Bestseller revolutionizing their operations.
Download the White Paper Now
See how Optica can help transform your supply chain—turning challenges into opportunities and visibility into value.