在近期高科技服装跨界活动中，艾利丹尼森携手一家瑞士可持续功能性服饰品牌共同推进数字服装标签业务。Swijin 的 SwimRunner 系列产品采用艾利丹尼森互联产品云 atma.io 赋能的数字护理标签。
SwimRunner 胸罩、运动内裤和骑行短裤的热转印护理标签上带有一个可扫描的二维码。该系列展示了数字标签如何帮助提高服装透明度并延长其生命周期。
标签立法
据一则新闻报道称，目前的立法要求所有在售服装都要有一个 “实体护理和成分标签”，详细说明洗涤要求和成分详情。该标签以数字方式提供此类信息，并帮助品牌适应未来的立法动态。
“ 《可持续产品生态设计条例（The Ecodesign for Sustainable Products Regulation）》 最快将于2024年强制要求实施数字产品护照，而在美国，美国服装鞋类协会（AAFA）正在向美国国会游说服装数字标签的立法，” 这则新闻报道称：“这两项立法都是为了提高供应链的透明度，帮助品牌达成环保目标。可能只有在服装中嵌入数字ID技术，比如艾利丹尼森为Swijin提供的数字护理标签，才能符合这些新出台的法规。”
消费者扫描二维码后，就能进入一个定制化网站，了解服装的历史、可持续性、护理说明，以及产品报废方法。
Swijin 专注于生产可修复、转售和回收的产品。数字标签使其能够传达产品规格和回收服装的方式。该品牌与一家瑞士回收商合作，对混合纤维进行分离并提取可重复使用的原材料。
Future of apparel labeling
According to Avery, its Digital Care Label will give commercial textile recyclers the composition information they need to recycle garments properly. The labels link to atma.io, Avery’s connected product cloud, which helps brands like Swijin communicate with consumers and recyclers alike — providing a level of visibility and transparency needed in supply chains.
“This new partnership is further evidence of the vital need for digital technology across the apparel industry,” says Michael Colarossi, vice president of innovation, product line management, and sustainability, Apparel Solutions, Avery Dennison. “Not only do the Digital Care Labels provide consumers with essential information such as data and end-to-end solutions about Swijin’s garments, but they also provide a range of post-use options unlocking the potential of a more circular economy.”
He argues that the union of tech and sustainability will change the fashion narrative. With its solution, he hopes other brands will be inspired to implement digital labeling to reduce the fashion industry’s carbon footprint and get a handle on textile waste.
The news comes just a few months after Avery Dennison expanded its solutions in the apparel space with the acquisition of Thermopatch.