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加利福尼亚州 格伦代尔，2022年10月19日 —— 创新和材料科学、品牌推广和制造领域全球领导者艾利丹尼森（纽约证券交易所代码：AVY）宣布，与日本设计师高桥盾（Jun Takahashi）创立的品牌Undercover建立合作关系。该品牌的全新系列融合了阿尔弗雷德·希区柯克（Alfred Hitchcock）电影中的著名场景*，由艾利丹尼森的Embelex产品提供数字化织唛面料和高清装饰。
该系列以其独特的街头时尚潮流美学而闻名，高桥盾深入挖掘英美电影制作人希区柯克的心理惊悚片，精选电影片段融入日常服装。Undercover系列的西装、夹克和外套均采用全幅高清数字织唛面料，并配有Embelex™ 精雕细琢的绣标。每件特制服装都用艾利丹尼森意大利公司生产的精细Embelex™装饰来反映希区柯克惊悚片中的标志性场景。
高桥盾就本次合作评价道：“此系列旨在为日常服装提供一个扭曲而独特的视角，使之打破常规。Embelex™ 能够制作出令人惊叹的高质量装饰，将我的构想变成现实。”
艾利丹尼森零售品牌和信息解决方案Embelex™ 全球商业总监Jeremy Bauer分享了他对此次合作的看法：“我们强大的技术将两位天才艺术家的构想变为现实。高桥盾唯美而暗黑魅惑的设计理念融合了他对影片和经典美式风格的热爱，毫不费力地将自己与希区柯克的戏剧世界嫁接在一起。该系列堪称是Embelex™的化身，我们确保品牌细节成为每件服装的点睛之笔，将设计提升到新的高度。”
“通过装饰，我们有实力创作打破陈规、出类拔萃的服装，让消费者通过着装风格彰显个性。每个品牌都在讲述自己的独特故事，这也是艾利丹尼森始终走在时尚前沿，以富有创意的方式生动地将这些故事娓娓道来。”
Undercover的2022秋冬系列可以在日本从Undercover线上和线下商店以及全球授权零售商购买。请单击此处了解更多信息。
欲了解有关Embelex™的更多信息，请单击此处。
About Avery Dennison Retail Branding and Information Solutions
Avery Dennison Retail Branding and Information Solutions (RBIS) is a global leader in providing physical and digital labeling solutions that enable brands and retailers to address challenges and opportunities from source through to store, and in consumer engagement. RBIS provides end-to-end solutions, predominantly in the apparel and footwear industry, and is a $1.6 billion division of Avery Dennison Corporation (NYSE: AVY). Its products include tickets, tags, woven and fabric labels, heat transfers, software, printers and consumables. The Avery Dennison Smartrac division that sits within RBIS is the world’s largest UHF RFID partner, with over 1500 patents and applications worldwide serving multiple industries across retail and industrial segments. RBIS serves the global marketplace with operations in 50 countries, across six continents. For more information, visit https://rbis.averydennison.com/en/home.html
Find out more about Embelex at embelex.averydennison.com
About Undercover
UNDERCOVER, launched in 1990, became famous in the underground Tokyo scene for its unique fusion of street fashion, art and music subcultures. Later the brand became globally recognized after moving in to high-end fashion in Paris but always continued to keep at its core its unique view of the world.
Find out more about UNDERCOVER here