MENTOR, Ohio — November 14, 2024 — Avery Dennison (NYSE:AVY), a global leader in materials science and digital identification solutions, and YinzCam, a global leader in mobile apps for sports, have agreed a multi-year innovation partnership. The alliance aims to enhance YinzCam’s focus on team sports globally through Embelex, Avery Dennison’s portfolio of solutions for on-garment branding.
Embelex is at the forefront of unlocking consumer experiences through customization, personalization, and smart solutions in the apparel, footwear, and accessories sectors. Through its digitally enabled branding elements, seamlessly integrated with YinzCam's digital platform and experiences, the collaboration promises to blend the best of physical and digital fan experiences, fostering deeper connections through cutting-edge technology.
This strategic partnership follows Avery Dennison’s recent acquisitions of apparel embellishment and sportswear customization specialists Lion Brothers and Silver Crystal, who bring decades of experience and product catalog to Avery Dennison’s growing Embelex portfolio. With league licenses across major professional global sports, expect to see more digitally connected jerseys hitting shelves as new seasons approach.
Founded out of Carnegie Mellon University in 2009, YinzCam has built a fan-first, personalization-first, customizable approach to developing digital products for sports teams. Originally built as a platform to tap into multiple camera angles for fans attending the game to view replays on their smartphones, YinzCam has grown into a full-service digital fan engagement company, with its mobile apps serving as business tools for its clients. YinzCam's platform delivers the complete digital strategy for sports teams, including mobile apps, websites, connected TV applications, augmented-reality (AR) experiences, predictive gaming, mobile ordering, mobile loyalty, and YinzCam's Single Sign-On.
YinzCam features a client roster that spans over 200 professional teams, leagues, and stadiums worldwide, including clubs in the NFL, NBA, NHL, MLS, EPL, AFL (Australia), and Liga MX (Mexico). YinzCam's mobile apps are in the hands of tens of millions of sports fans worldwide.
On the partnership with Avery Dennison and the value that Embelex can bring to YinzCam, YinzCam’s CEO and founder, Priya Narasimhan, says: “We are thrilled to partner with Avery Dennison because we see the potential in launching a new and innovative series of products in the market, something that sports fans and teams have never seen before. Our new wearable loyalty product will take conventional digital/mobile loyalty to new heights, making it possible for fans to “wear their loyalty on their sleeve” for the first time, all through the club's mobile app. Together, Avery Dennison and YinzCam will seek to create and launch unprecedented immersive digital+physical experiences that will transform fan engagement as we know it today."
Steve Mason, vice president and general manager of Avery Dennison Aftermarket & Embelex, adds: “Engagement platforms are becoming an increasingly key component of the sports fan experience. Enabling fans to engage with their team in new dynamic ways fosters loyalty and a sense of inclusion. Collaborating with the hard working team at YinzCam, who have spent years exploring the endless possibilities of merging physical and digital experiences, makes for an exciting future for our businesses and sports fans across the globe.”
Find out more about Embelex at embelex.averydennison.com.
Media contact
Jack Gibson
Global PR Manager
jack.gibson@eu.averydennison.com
About Avery Dennison
Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides a wide range of branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. Our products and solutions include labeling and functional materials, radio frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and a variety of products and solutions that enhance branded packaging and carry or display information that improves the customer experience. Serving an array of industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in more than 50 countries. Our reported sales in 2023 were $8.4 billion. Learn more at www.averydennison.com.
About YinzCam
Founded out of Carnegie Mellon University in 2009, YinzCam works with over 200 professional sports teams and leagues across the globe to build their digital fan experiences and to provide unique business tools for membership growth and retention. The company’s mission is to build the best digital ecosystem in the sports industry. Learn more at www.yinzcam.com.