On August 1, we proudly opened the doors to our new Avery Dennison Experience Center in Shenzhen, China, one of the largest and most advanced innovation centers for apparel worldwide. Nearly 90 mega factories, importers and global brand leaders joined us to celebrate this milestone.
Avery Dennison Experience Center is more than a facility. It is a collaborative space designed to inspire, where our customers can explore the full potential of apparel innovation, under one roof. It represents our “Power of One” philosophy: uniting diverse capabilities, cutting-edge technologies, and creative design into one seamless experience.
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Capabilities That Transform Apparel
Walking through the Experience Center feels like stepping into the future of apparel. Here, we showcase the breadth & depth of solutions we bring to the apparel industry. Whether you are an apparel manufacturer, global brand, importer, or retailer, this space demonstrates how Avery Dennison can support you at every stage, from design and development to retail and beyond.
When it comes to design and identity, our Lab is a playground of possibilities. Visitors can explore embroidered crests, premium patches, and sophisticated heat transfers crafted with innovative materials that elevate any garment. Our Vision Stitch and direct embroidery replacement techniques bring to life the details that make brands stand out, transforming fabrics into carriers of emotion, stories, and prestige.
Technology is another dimension where we push boundaries. With a range of digital triggers including RFID tags, QR codes, and NFC chips , apparel no longer ends in aesthetics. Imagine a jersey that not only connects fans to their team but also works as a season ticket to the stadium. Futuristic? No, it is happening now!
We also know that storytelling extends beyond the garment itself. That’s why the Experience Center displays our expertise in hangtags, digital solutions, and sustainable materials. From recycled content to permanent branding options, we help brands communicate their values and enable Digital Product Passport readiness to improve traceability and transparency.
What makes this portfolio unique is its completeness. Few companies in the world can claim to serve the apparel ecosystem so holistically.
From embellishments and trims that celebrate design, to integrated technologies that transform user experiences, to sustainable solutions that future-proof the industry, the Experience Center demonstrates how Avery Dennison plays a pivotal role in connecting the physical and digital to solve some of the world’s most complex challenges in the apparel industry.
Shaping the Future, Together
The opening of our Experience Center in Shenzhen is a milestone, but more importantly, it’s a starting point. It is a Hub for collaboration, inspiration, and innovation; a place where our partners can co-create, experiment, and imagine what’s next.
At Avery Dennison, we believe in pushing the boundaries of apparel. The Avery Dennison Experience Center is where that belief comes to life. And none of this would have been possible without the passion, creativity, and leadership of our team, led by example through @Duncan, @Ronan, @John, and @Carmen, who turned this vision into reality.