A Seamless Shopping Journey, Enabled by RFID
Amazon's Just Walk Out technology enabled with RFID delivers a robust and proven solution designed to redefine convenience. Customers can simply pick up items and walk out—no lines, no scanning, and no friction.
The Strength of Collaboration: RFID Technology and Amazon
The collaboration between Avery Dennison and Amazon began several years ago and is a testament to how RFID sensor technology is disrupting traditional retail models.
The technology has gone through a seismic shift in ROI benefits. RFID tags are now smaller and higher performing, enabling benefits like:
Increased inventory accuracy
Supply chain transparency
Omnichannel enablement
Theft visibility
Frictionless checkout
Enhancing Customer Satisfaction
Convenience has been a key driver in the rise of RFID. The ability to simply grab your favorite team gear and go creates a superior fan experience. It's a textbook win-win: no lines mean retailers see fewer abandoned transactions, while customers can spend more time enjoying the action. This game-changing deployment has been rolled out at the home stadium of the NHL's Seattle Kraken, the NFL’s Seattle Seahawks and MLB’s Texas Rangers, among others.
A recent survey commissioned by Avery Dennison of 4,000 U.S. and UK respondents confirms this shift in consumer behavior. Over a third (37%) say they would switch to a retailer that offers full check-out free stores, while more than 45% would switch to a self-checkout service where products are automatically detected via in-item tagging.
Driving Operational Efficiency
Frictionless technology isn't just for shoppers. It's also a strategic advantage for your business. The ease of implementation allows retailers to seamlessly create a pop-up store with minimal disruption to existing environments.
The benefits are tangible and have a direct impact on your bottom line:
Increased Sales: By eliminating checkout lines, you reduce abandoned transactions and increase customer throughput.
Theft Prevention: Real-time inventory tracking makes it easier to detect and prevent theft, reducing shrinkage.
Labor Optimization: Freeing up staff from checkout duties allows them to focus on customer service and merchandising on the shop floor, aiding both retention and reputation initiatives.
See the Future of Retail in Action
To see our solution in action, watch our latest video from NRF 2025, where our Director of Strategic Initiatives and Advanced Technology, Frederick Bleckmann, demonstrates how our RFID technology enables this new era of retail.
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