Preparing Team USA for the 2026 Winter Games

The world has been waiting since 2014 to see "best-on-best" hockey return to the global stage. As the NHL’s elite players prepare to represent their nations in Milano-Cortina, the energy across the hockey community is palpable.

At Avery Dennison, we are proud to be at the heart of this historic moment. Our production teams have been working tirelessly behind the scenes to produce the official retail names and numbers for the jerseys that fans will wear as they cheer on Team USA.

Here is a look at the craftsmanship, partnerships, and production power that bring these iconic kits to life.

Bringing a retail collection of this magnitude to life requires seamless collaboration. We are honored to work alongside USA Hockey, and the NHLPA to ensure that every fan jersey meets the exacting standards of the sport’s biggest names.

With the return of NHL players to the Winter Games, fans are eager to wear the names of their favorite stars. Our role is to bridge the gap between the players on the ice and the fans in the stands, providing authentic-style customization that honors the prestige of the tournament and the pride fans feel when slipping on their country's hockey emblem.

The Heart of Production: Our Toronto Facility

The heavy lifting for this project takes place at our state-of-the-art production facility in Toronto, Canada. As a hub for jersey & apparel customization, this facility is uniquely equipped to handle the massive volume and high-precision requirements of any retail rollout.

For weeks, our Toronto team has been operating at peak capacity. We’ve scaled our operations to ensure that every letter and number is produced with the same level of care, whether it’s for a single custom order or a shipment destined for major retailers across North America. Having this local footprint allows us to maintain tight quality control and respond rapidly to the surges in demand that come with the hype.

At Avery Dennison, we understand that a National Team jersey is more than just apparel; it is a symbol of national identity. Our production procedures are designed to honor this significance by strictly adhering to the rigorous practices and standards set forth by our partners.

To ensure that every jersey leaving our warehouse provides fans with that unmistakable sense of country pride, we implement a multi-stage, rigorous Quality Control process. From the initial digital rendering to the final application, our team performs meticulous inspections to guarantee that every garment is top-of-the-line. By following these officially sanctioned guidelines, we ensure that the jersey a fan receives is a true reflection of the elite excellence seen on the world stage.

As Milano-Cortina 2026 gets underway, we are thrilled to see our work hitting retail shelves and, eventually, the backs of fans around the world. We aren’t just producing names and numbers, we are helping fans wear their pride.