Made to Mention: Digitalization

Our new trends and insights magazine from the apparel team at Avery Dennison captures the challenges that we face collectively as an industry, and the opportunities they raise for creative thinking and meaningful action. 

Global lockdowns have elevated digital as an urgent priority for the entire value chain. Consumers of all ages will continue to demand more in this space, and brands and factories must act fast to deliver. 

In this edition, we focus on embracing digitalization as a means of building the infrastructure and visibility that is vital to meet these demands. At Avery Dennison, we continue to find ways to improve on the basics, like tags and labels, while uncovering epic possibilities through digitalization. 

If we can help you take your project to the next level, or uncover possibilities you haven't considered, let’s talk. Because whatever it is, we don’t want to just make it. We want to make it better. 

Contact our digital experts


March 2021

Slowing down fashion through on-demand

E-commerce is growing at a rapid speed, not only as a platform for transparency but as a key driver in eliminating waste. The R Collective is doing just that. Meet Refashioned, their latest 20-piece collection of hardworking functional classics, which gives customers the power to reimagine their wardrobes with less waste.


April 2021

It's in the Game

We’ve been building upon our digital avatars with our partnerships featured in EA Sports FIFA 21, such as Klabu and Park SSC. This month our brand partner, Nivelcrack, has teamed up with EA Sports to release a new kit, inspired by the dynamic and futuristic city of Seoul. .


April 2021

Your change can change everything

Fashion Makes Change (FMC), a project of Rockefeller Philanthropy Advisors, is a new industry initiative working in partnership across the apparel industry to collectively support the livelihoods of women within global supply communities.