MENTOR, OH – October 7, 2024 — Avery Dennison (NYSE: AVY), a global leader in materials science and digital identification solutions, announced its exciting partnership with the New York Jets at the "Touchdown Tailgate" event in Shoreditch, London. The celebration took place on October 5, offering NFL fans a dynamic day of football action and marking Avery Dennison’s NFL collaboration in London.
Thousands of attendees had the chance to meet NFL legends, such as Wayne Chrebet, and enjoy fan engagement designed to replicate the true spirit of an American tailgate leading up to the Jets vs. Minnesota Vikings watch party the following day.
The event follows Avery Dennison’s continued success in elevating the sports fan experience through partnerships with top global leagues, including the Premier League and LALIGA. At the event, Avery Dennison offered fans exclusive opportunities to personalize their Jets merchandise with special edition digitally enabled NFC badges, specifically designed for the London game. Fans could also win branded giveaway prizes by participating in a "spin the wheel" game at the Avery Dennison activation booth.
A key highlight of the event was Avery Dennison’s innovative Embelex technology, which bridges the gap between physical products and digital experiences. The limited edition London game jerseys feature NFC-enabled patches, allowing fans to scan the logo and access exclusive content on the Jets website. By embedding technologies such as NFC, RFID, and QR codes, Avery Dennison transforms how fans interact with their favorite teams, providing deeper engagement both inside and outside the stadium.
Steve Mason, VP/GM Aftermarket & Embelex at Avery Dennison, says: "We’re thrilled to have partnered with the NFL in London to bring our fan-centric technology and activation to the Jets community. Avery Dennison’s commitment to enhancing fan experiences is exemplified through our Embelex portfolio of solutions, which seamlessly connects the physical and digital worlds, giving fans unforgettable, personalized interactions with the teams they adore."
"The Tailgate and watch party presented the perfect platform for us to showcase how connected jerseys and on-garment technology can deepen fan engagement and improve retail experiences for sports brands. We’re proud to have been part of this iconic event and look forward to celebrating future NFL events with a truly global fanbase."
For more information about Avery Dennison’s Embelex technology and its dedication to enhancing fan experiences in team sports, click here.
Media contact
Jack Gibson
Global PR Manager
jack.gibson@eu.averydennison.com
关于艾利丹尼森
艾利丹尼森公司（纽约证券交易所代码：AVY）是一家全球性的材料科学和数字识别解决方案企业，专注于提供广泛的品牌和信息标签解决方案，以优化人力和供应链效率，减少浪费，促进可持续发展、循环性和透明度，并更好地连接品牌和消费者。我们的产品和解决方案包括标签和功能性材料、射频识别（RFID） inlay 和吊牌、融合现实世界和数字世界的软件应用程序，以及加强品牌包装、传递或展示信息以改善客户体验的各种产品和解决方案。公司为全球各行各业提供服务，包括家居和个人护理、服装、综合零售、电子商务、物流、食品和杂货、制药和汽车等，在50多个国家拥有约34000名员工，2023年的销售额为84亿美元。了解更多信息，请访问 www.averydennison.com