Apparel embellishments are the graphics, patches, labels, trims, and decorative elements that transform garments into branded products. Embelex™ is Avery Dennison's comprehensive apparel embellishment platform that brings brands to life through customization, personalization, and connected product technology. Our portfolio spans heat transfers, embroidered patches, woven labels, and specialty graphics. We serve fashion, sportswear, team sports, workwear, and promotional apparel. All backed by decades of materials science expertise and a global supply chain with production facilities across North America, Europe, and Asia. One platform, one partner, from concept to finished product.
What we do
We turn apparel into a powerful brand experience. We work closely with brands to develop the right combination of materials, techniques, and design approaches for every project. A performance line needing flexibility. A luxury collection demanding a premium finish. A team sports program that must scale across markets. That collaborative approach is at the heart of Embelex™. Our design and innovation teams ensure every embellishment we deliver is current, distinctive, and built to last. As a single-source partner, we manage the full embellishment lifecycle: from material development and design through production, application, and digital integration. Fewer handoffs, faster turnaround, and a consistent finished product wherever it's produced. So you can focus on your business while we handle the execution.
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Application across industries
On-garment branding and apparel decoration serve industries where visual identity and product differentiation drive commercial value. Embelex™ is built for these markets. Our portfolio of heat transfers, embroidered patches, woven labels, and specialty graphics provides both the visual impact and long-term durability they demand.
Fashion and lifestyle collections
Sportswear and team sports: names, numbers, and fan merchandise
Corporate uniforms, workwear, and safety apparel
Promotional and event-driven apparel
Why choose Embelex™
Trusted by leading professional sports leagues, global fashion houses, and performance brands
Comprehensive embellishment portfolio: heat transfers, embroidery, woven, specialty, and mixed media
Mix and match materials and techniques for custom, one-of-a-kind designs
End-to-end capabilities from design through production, application, and in-venue customization
Global production footprint with local application and fulfilment
Consistent quality standards across all markets and regions
Environmentally conscious materials, including recycled threads and sustainable carriers
In-house design expertise and dedicated trend forecasting
Material innovation insights through the bi-annual Newness trend report
Need help?
The next generation of apparel embellishments is here. Our premium decorations are engineered to be beautiful, durable, and performance-driven. Let us help create your brand's identity, contact us now and let’s get started.
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