Agreement extends company’s in-venue customization technology to German sports
MENTOR, OH - February 05, 2026 - Avery Dennison (NYSE: AVY), a global leader in materials science and digital identification solutions, today announced its exclusive partnership with 1. FSV Mainz 05 (also known as Mainz 05) to enhance fan engagement through heat transfer embellishments, creating customizable and personalized team jerseys.
The partnership marks Avery Dennison’s expansion into German soccer, providing fans the unique opportunity to showcase their creativity and support through bespoke embellished merchandise.
Avery Dennison’s Embelex™ solution portfolio, renowned for its innovative options for personalization in the global sports apparel market, will play a pivotal role in the partnership. Two interactive fanzone touchscreens featuring bonders equipped with an Accurate Alignment Projector System (AAPS) have been installed at the MEWA Arena, home of Mainz 05. Fans can personalize their jerseys in minutes with the name, number or customized message of their choosing, turning matchday shopping into an event as memorable as the game itself.
Sergio Shmilovitch, VP/GM Embelex, Avery Dennison, says: “Fans are demanding more creative and expressive ways to show their loyalty, elevating customization to the top of the league. This partnership is exciting on a number of fronts. By harnessing our global expertise in delivering high-quality branding and customization solutions, Mainz 05 is able to pursue new revenue opportunities while enabling fans to express their dedication and passion in their own unique way.”
Thomas Bohner, head of merchandise, 1. FSV Mainz 05, adds: “Partnering with Avery Dennison as our official name and number partner represents a significant step forward for Mainz 05. We're bringing the same world-class quality used by elite sports organizations globally to our supporters, while pioneering in-venue customization technology in German soccer. This is about giving our fans what they’ve been asking for: instant, professional-quality customization that turns every jersey into something truly their own. It's innovation that strengthens supporter loyalty while creating new opportunities for the club.”
In addition to its work with Mainz 05, Avery Dennison has established an impressive portfolio collaborating with leading soccer leagues across the globe, such as the English Premier League, LALIGA, Liga Portugal and MLS, as well as Spanish and European powerhouse Real Madrid. Partnerships include US sports teams, such as the NFL 2025 championship-winning Philadelphia Eagles, San Francisco 49ers and Dallas Cowboys. Collaborations also extend to the NBA's Cleveland Cavaliers, as well the NHL and MLB.
To find out more about Embelex-powered personalization, click here.
Media contact
Jack Gibson
Global PR Manager
jack.gibson@eu.averydennison.com
关于艾利丹尼森
艾利丹尼森公司（纽约证券交易所代码：AVY）是一家全球性的材料科学和数字识别解决方案公司。我们致力于开创无限可能“Making Possible™” 的产品和解决方案，助力推动所服务行业的发展 ，以优化人力和供应链效率，减少浪费，促进可持续发展、循环性和透明度，更好地连接品牌与消费者。
我们设计开发标签及功能材料、射频识别（RFID）inlay 和吊牌、融合现实与数字世界的软件应用程序，以及提升品牌包装 、传递或展示信息以改善客户体验的各种产品和解决方案。我们服务于全球多个行业，包括家居和个人护理、服装、综合零售、电子商务、物流、食品和杂货、制药和汽车等，在50多个国家雇佣约35,000名员工，2024年公布的销售额为88亿美元。了解更多信息，请访问 www.averydennison.com。
About 1. FSV Mainz 05
Founded in 1905, 1. FSV Mainz 05 is a professional football club based in Mainz, Germany. Competing in the Bundesliga, the club is known for its strong identity, passionate fan base, and commitment to developing young talent. Mainz 05 has earned a reputation for dynamic, attacking football and for providing a platform for emerging players and coaches to succeed at the highest level. The team plays its home matches at the MEWA Arena, a modern stadium in the heart of the Rhine-Main region. With deep roots in the local community, Mainz 05 stands for authenticity, sustainability, and sporting ambition.