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The connected jersey: A digital revolution in sports apparel

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The connected jersey: A digital revolution in sports apparel

Michael Colarossi Avery Dennison’s Head of Sustainability sits down with Rob Hartnett on the new Sport For Business sports technology podcast to discuss the value of connected jerseys. As digital and physical realms in the sports world continue to merge, tune in to this episode to hear how digitally-connected garments are revolutionizing fan engagement while offering teams and brands alike new, innovative revenue streams.

Technology is forever changing the way that sport is played, ruled, watched, consumed, prepared for, and engaged with.

In this Sport for Business Podcast series, we explore the areas where change is happening, from Ireland and around the world, talking to the people who are creating that change.

This morning we go to Boston Massachusetts, to speak to Mike Colarossi, Vice President, innovation, product line management and sustainability, Apparel Solutions, Avery Dennison.

Their Embelex brand is responsible for the labels and numbers you see every day on football shirts across the top European Leagues, in the NFL and the NBA.

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