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Discover atma.io by Avery Dennison: The connected product cloud platform that’s enabling DPPs and circularity

consumer using mobile phone to scan QR label on garment

Digital Product Passports (DPPs) are being introduced to provide transparency and enable circularity across entire value chains. With unique digital records available for all products, clarity around material extraction, production, logistics, use and recycling can be made accessible to businesses, authorities and consumers everywhere. Fundamentally, this is a simple concept, but the reality of managing large amounts of data and making it accessible to appropriate stakeholders may be a challenge. atma.io is the solution. Watch our video to find out more about the connected product cloud that’s bringing digital ID technology to life.

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