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Textiles

Woven patches and labels for apparel branding

Woven patches and woven labels are apparel decorations constructed from thin, tightly interlocked yarns that produce a flat, smooth surface. This construction makes them ideal for complex designs with intricate detail or small text that needs to maintain legibility. The fine yarn density captures gradients, color fades, and detailed graphics that embroidered or printed alternatives can't reproduce at the same scale. The result is a clean, polished finish with a lightweight, flexible profile suited to fashion, sportswear, workwear, and in-garment labeling.

Digitally enabled products

Woven patches and labels can be digitally enabled by embedding a small, scannable NFC chip into the product. Once scanned, users can unlock features like social media integration, customer loyalty programs, or supply chain stories that trace a garment's lifecycle. It's a simple way to connect physical products to digital experiences and deepen consumers’ relationship with their garments. Find out more.

Meet Our Woven Labels & Patches

Woven patches

Classic craftsmanship, modern versatility

Best for: Fashion branding, team sports crests, and detailed logos.

Woven patches deliver the precision of fine-yarn construction with the versatility to work across any market or garment location. The weave structure accurately captures gradients, color fades, and complex design elements that would lose definition in embroidered or printed alternatives. This gives woven patches a distinctly modern look while keeping them less restrictive and more flexible. From detailed logos and intricate crests to bold brand marks, they're built to make your designs look exactly the way you intended.

Product attributes

  • Capable of intricate designs and small legible text

  • Flexible and lightweight

  • Environmentally conscious material options available

  • Precision laser cutting for custom shapes

Woven labels

Fine detail meets soft hand feel

Best for: In-garment care and size labels, brand identification, and other small-format designs.

Woven labels are a lightweight, flexible labeling solution used inside garments for care instructions, size marking, and brand identification. Their ability to keep text legible even at small sizes makes them an ideal choice for regulatory content and detailed care information. They're also extremely soft against the skin, so comfort is never compromised. Available in a range of environmentally conscious materials and compatible with embedded NFC chips for digital connectivity.

Product attributes

  • Superior tactile comfort

  • High-definition weaving for intricate logos and legible micro-text

  • Environmentally conscious material options available

  • Advanced laser-cut finishing for precise custom shapes and clean edges

Need help?

The next generation of textile apparel decorations from Avery Dennison is here. Our embellishments are built for durability, precision, and visual impact at scale. Connect with our team to explore how we can bring your brand to life.

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