Retro names and numbers from 2007-2017 available now
MENTOR, Ohio — March 25, 2025 — Avery Dennison (NYSE: AVY), the official names, numbers, and sleeve badges supplier to the Premier League, has announced the launch of the official Premier League retro font from the 2007-2017 era. This marks the first time that an official retro font has been made available for football clubs and retailers, responding to high demand from clubs and fans for authentic retro shirts.
The 2007-2017 font was worn by some of the most legendary players in Premier League history and remains one of the most recognizable designs in global football. Until now, no official version of this font had been available for purchase, leading to unofficial imitations in the market. As the Premier League’s trusted provider of names and numbers since 2019, Avery Dennison is bringing back the iconic typography, made to the exact specifications used during its original run to ensure accuracy and authenticity in every detail.
Distinct from today’s Premier League font, the 2007-2017 design featured a bold, angular style with sharp edges and a slightly condensed shape, making it instantly recognizable. Its strong, clean lines ensured high visibility on the pitch while maintaining a classic aesthetic that remains beloved by fans.
“Football nostalgia is stronger than ever. Fans want to connect with their favorite team and era in a way that feels genuine,” says Steve Mason, VP/GM Commercial & Embelex, Avery Dennison. “For years, we’ve seen unofficial versions of these fonts in circulation, but now clubs, retailers, and fans can access the real thing, produced to the same high standards as today’s Premier League embellishments.”
“This launch is more than just a nod to history, it’s about celebrating the legacy of the Premier League and giving fans a tangible way to relive iconic moments. With retro jerseys growing in popularity, the demand for authentic detailing has never been higher. Avery Dennison is ensuring that every number and letter on these kits reflects the quality and craftsmanship seen on the pitch during this golden era of football.”
Retailers and clubs interested in carrying the official retro Premier League font can visit embelex.averydennison.com/premierleague for more information.
Media contact
Jack Gibson
Global PR Manager
jack.gibson@eu.averydennison.com
About Avery Dennison
Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company. We are Making Possible™ products and solutions that help advance the industries we serve, providing branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. We design and develop labeling and functional materials, radio frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and offerings that enhance branded packaging and carry or display information that improves the customer experience. Serving industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in more than 50 countries. Our reported sales in 2024 were $8.8 billion. Learn more at www.averydennison.com.