Products
What if one partner understood your needs as a brand, a retailer, and a manufacturer, and brought it all together? Avery Dennison delivers integrated apparel decoration and products that combine materials expertise, advanced embellishment techniques, and digital technologies. From embroidery, names and numbers, and heat presses to labeling, hangtags, packaging, and NFC-enabled badges, we help brands create, manage, and scale products with consistency and efficiency, from production to retail and beyond.
Embelex™: Our Embellishment Portfolio
Apparel embellishments are the graphics, patches, labels, trims, and decorative elements that transform garments into branded products. Embelex™ is Avery Dennison's comprehensive apparel embellishment platform that brings brands to life through customization, personalization, and connected product technology. Our portfolio spans heat transfers, embroidered patches, woven labels, and specialty graphics. We serve fashion, sportswear, team sports, workwear, and promotional apparel. All backed by decades of materials science expertise and a global supply chain with production facilities across North America, Europe, and Asia. One platform, one partner, from concept to finished product.
RFID and other digital IDs
RFID and digital IDs are the technologies that turn physical garments into connected, trackable, and interactive products. Avery Dennison’s portfolio spans RFID tags, NFC chips, QR codes, and digital watermarks. The seamless integration between physical items and digital experiences unlocks endless possibilities for brands, retailers, and manufacturers. Connecting every garment to the data, stories, and services that drive modern commerce.
Printers, scanners, and applicators
Apparel manufacturing hardware powers the entire labeling lifecycle, from high-volume printing and encoding to automated application and scanning. Avery Dennison's hardware portfolio brings printers, scanners, and applicators together in one connected ecosystem to ensure accuracy and quality control from the factory floor to the aftermarket. Designed for in-plant deployment, our hardware solutions deliver consistent performance without upfront capital investment, backed by continued training and 24-hour global support.
Sustainable apparel packaging
Our apparel packaging is the protective and presentational material that surrounds garments through every stage of their journey, from factory transit to retail shelves to a consumer's front door. Avery Dennison's packaging portfolio is engineered for that full journey. We have three distinct product groups: retail packaging that elevates in-store presentation, factory packaging that protects garments through global transit, and e-commerce packaging that delivers products safely to online shoppers. Each is built with recycled and innovative mono-material designs that reduce environmental impact without sacrificing durability or quality.
Permanent Branding Products
Permanent branding is the practice of applying durable, garment-integrated labels and identifiers that stay with a product for its lifetime. The portfolio includes woven labels, care labels, printed fabric labels (PFLs), and internal heat transfer labels. Every label can become a bridge for your brand, telling your story and fostering deeper consumer connections while supporting a more circular and transparent fashion ecosystem. Our wide array of solutions opens new opportunities to expand your business, and all can be manufactured with sustainable raw materials.
Point of sale branding
Point of sale branding is the visual layer of branding applied at retail, including the paper hangtags, joker tickets, pocket flashers, fasteners, and small accessory items. It introduces a garment to the shopper and reinforces the brand at the moment of purchase. Avery Dennison's POS branding portfolio creates clothing tags that highlight key product features and make your brand make a statement on the shelf. Design unique custom labels that are made to last and keep your brand at the forefront of sustainability.
Data management applications
Avery Dennison's data management software applications manage critical variable product data, connecting every item in your supply chain to the cloud to create a digital twin, enabling complete traceability and transparency. Our atma.io connected product cloud assigns unique digital IDs to everyday items, allowing you to track billions of items and gain end-to-end traceability and powerful data insights. By creating structured data aligned with global standards, including GS1 Digital Link and EPCIS 2.0, our data management applications enhance interoperability, increase transparency, and unlock new connected experiences for your customers.
Need help?
At Avery Dennison, we're pleased to offer a wide variety of products that unlock endless possibilities, connecting the physical and digital world through our global capabilities. From visually captivating heat transfers to a digital care label, we're here to work with you to find the perfect product for your needs.
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