Why Digital Product Passport (DPP) alone isn't the answer - in conversation with CIRPASS

On February 8th, experts Carolynn Bernier, research engineer and coordinator of the CIRPASS project, and Jake Hanover, director of digital solutions, Apparel Solutions, Avery Dennison, summarized end-to-end traceability solutions that enable DPP compliance, and covered the tools you’ll need to get ahead of the legislation before it comes into effect.

KEY TAKEAWAYS

• The Digital Product Passport initiative is the key to more efficient production and supply chain visibility.

• An end to end traceability solution will enable DPP compliance, and drive real quantifiable value for brands, ensuring that their investment more than pays for itself.

• DPP opens the door to supply chain traceability and circularity initiatives, and unlocks a vast assortment of additional digital opportunities.