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Avery Dennison and (re)boot team up to highlight the power of Connected Garments

(re)boot reveals most innovative collection to date using Inter Miami team-worn gear and Avery Dennison Digital Solutions

(re)boot reveals most innovative collection to date using Inter Miami team-worn gear and Avery Dennison Digital Solutions

We’re changing the game with our latest partnership with (re)boot. Founded by Gabriella Mas, (re)boot has been at the forefront of tackling the waste crisis in the football industry by up-cycling and recycling worn football equipment to extend the life of sportswear beyond the game.

(re)boot is turning Inter Miami CF match worn jerseys and other remaining team wear into 1-of-1 designer garments launched online and at The Webster, Miami.

Each jersey is entirely unique and digitized with Avery Dennison's Digital ID technology, powered by atma.io connected product cloud. The unique story behind the brand, item authenticity and upcycling process can be unlocked by our NFC labeling technology and provides a digital experience for fans.

The latest collection solidifies their long-term relationship that will extend beyond Inter Miami CF, encompassing other MLS teams and league-wide initiatives in the future.