When we say we’re more than just suppliers, we mean it. At Avery Dennison, we live for collaboration, we’re partnering with brands that aren’t afraid to dream big, push boundaries, and reimagine what fashion can be.
Our recent partnership with FABRIX - a visionary platform at the intersection of fashion, tech, and digital culture-, is a bold example of what’s possible when fashion dares to meet the future.
What started as a mutual passion for innovation quickly evolved into a deep, design-led collaboration that blended NFC, connected textiles, and unforgettable storytelling.
The Future of Design Starts with Collaboration
What made this collaboration special? For FABRIX, it wasn’t about simply getting things done and it was about reimagining what’s possible. They trusted us to think, push, co-create, and we brought the full Avery Dennison know-how. They wanted to blur the lines between physical garments and digital experiences, and we were all in. Together, we developed:
NFC labels that let brands connect directly with their audience through storytelling — beyond the garment itself.
Design solutions that let the creative vision come to life without compromise.
Strategic design consultations, embedding our tech seamlessly into their aesthetics.
Avery Dennison x FABRIX: Redefining the Creative Landscape
FABRIX is leading the charge in redefining how consumers engage with fashion. From spotlighting emerging designers to creating immersive, tech-forward experiences, they’re not just responding to trends but they’re setting them.
At Pitti Uomo and Paris Fashion Week, FABRIX took innovation to a new level. Instead of traditional runways, they staged immersive experiences: techno raves, AR try-ons, and slowed-down showcases that emphasized craft and storytelling. It was bold, fresh, and unforgettable.
And right there, embedded in the garments and limited-edition badges, was our NFC technology. A simple tap of a smartphone opened doors to designer interviews, behind-the-scenes stories, and collectible digital content.
This wasn’t just tech. It was emotion, craft, and interactivity — stitched together.
From AR to NFC: Building the Bridge Between Real and Virtual
FABRIX’s Digital Fashion Marketplace empowers designers to showcase and sell virtual garments - allowing consumers to explore and collect digital fashion in a whole new way. Their Augmented Reality (AR) applications allow virtual try-ons, making the shopping journey both immersive and intuitive.
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What if every badge, every label, every garment became a portal to something more?
What if physical fashion could tap into that same digital richness, without losing its tactile, crafted beauty?
Our answer:
That’s where our collaboration came to life. We co-developed NFC-embedded physical badges, brought to life by FABRIX’s nominated designers, including Paolina Russo, Florentina Leitner, Wilsonkaki, Bianca Saunders, Ouest, Ponder.er, Charles de Vilmorin at Paris Fashion Week, and Mii Collection, Xander Zhou, Pronounce at Pitti Uomo.
Each badge became a bridge — connecting people to the stories behind the garments. With one simple tap, visitors unlocked designer inspirations, behind-the-scenes moments, and collectible digital pieces.
What could have been a label became a conversation - a direct link between the physical beauty of fashion and the emotional power of connection.
We helped vision move from concept to craft and from physical to digital, without losing soul.
Designing Experiences That Connect Brands and Consumers
Our goal was never to add technology for its own sake, it was to deepen the relationship between brands and their audiences. Every connected piece becomes an invitation to engage, learn, and belong. Whether it’s a limited-edition badge or an interactive garment, the real magic happens in the story that unfolds after the tap..
It's storytelling, it's loyalty, it's data, all stitched into the fabric of the brand.
It proved what we’ve always believed: when fashion is fearless, and technology intuitive, the result is unforgettable.
Why Trusted Partnerships Matter in the Digital Age
FABRIX trusted us not only to supply materials but to think alongside them. To elevate the concept. To build creatively. That’s what we believe in at Avery Dennison: partnerships grounded in trust, creative freedom, and technical excellence.
We offer a complete apparel branding toolbox - from embellishments and RFID care labels to variable data, sustainable materials, heat transfers, and smart triggers like NFC. Whatever your vision, we ensure it looks the way it was meant to, and connect with your audience in a way that counts.
Because it’s not just about what’s visible, but about what’s possible.
Let’s create what’s next. Together.