In this edition we explore the trends in digital connectivity that are enabling agility and traceability throughout operations.
Research shows that digital investment is a top priority for the apparel industry. Consumers and businesses alike are raising their level of reliance on technology and digital platforms. With this comes a need for solutions that support future ambitions and mitigate risks associated with legacy systems that no longer serve our needs.
Many fashion players have succeeded in making the step to digitize garments, and are leveraging the real estate on a garment label or packaging to share valuable information and experiences with shoppers.
We believe that connected garments are the gateway to addressing a whole host of challenges, from brand protection, to supply chain connectivity and traceability, to consumer engagement and more. We meet these challenges head on, and invite you to join us.
37%
of global fashion executives surveyed rated traceability of product materials and supply chain as the most impactful use case for product passports
64%
of senior leaders surveyed expect retailers to engage with customers around digital goods in the next five years
80%
of cross-sector executives surveyed in the UK and Spain reported seeing the value of connected packaging in boosting the sustainability credentials of companies
34%
of global consumers surveyed are willing to pay more for sustainable products or services, and those willing to pay more would accept a 25% premium on average
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