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Made to Mention 09: Beyond the Conventional

Trends insights report cover, beyond the conventional

In this edition of Made to Mention, we look to the future. As we continue to connect the physical with the digital in more radical ways, we maintain a sense of community and transparency through positive, solution-based thinking.

Tackling hot button topics is challenging, but doing so with a can-do approach will bring our communities together and be more willing to take charge.

We dive deeper into the limitless possibilities of the connected garment and how it can affect not just one individual but society as a whole. So let's journey into the future with togetherness in mind.

79%

of fashion executives consider the lack of standards to assess sustainability performance as the greatest hurdle to improving how consumers perceive their sustainability efforts

BOF x McKinsey, 2023

77%

of global luxury consumers would buy a product or service simply for the experience of being part of the community that built it

Source: GWI, 2023

70%

of Gen Z and millennials believe that brands have the power to create communities based on common interests and passions

Long Dash, 2022

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