Workwear label solutions at A+A 2025: powerful impact of Avery Dennison's DigiPro™ system & patches

Premier workwear label solutions • Industrial garment identification • Application machinery innovation

A wave of positive energy swept through the Avery Dennison stand at the A+A Trade Fair 2025 as we celebrated a pivotal milestone: the first full showcase of our unified and enhanced solutions portfolio under the Avery Dennison banner since acquiring Thermopatch in 2023. For the first time, we brought together our combined strengths, technologies, and expertise on a global stage. This moment underscored our unwavering commitment to the safety and identity of the global workwear industry, solidifying our position as the leading provider of workwear embellishment solutions.

The central message underpinning our exhibit was one of innovative synergy and unmatched quality, positioning Avery Dennison as a true one-stop shop for all our customers' workwear embellishment needs. Visitors to our busy stand were eager to explore how this newly integrated portfolio creates a single, trusted source for solutions. We focused on demonstrating next-generation materials, highlighting how our expanded capabilities now seamlessly connect high-performance products with unified application systems, providing the market with simplified, end-to-end efficiency.

This strategic debut strengthened our global expertise in the workwear and PPE market and reaffirmed our commitment to delivering high-performance labeling, branding and industrial garment identification solutions, essential for durability and regulator compliance. Throughout the show, we welcomed a remarkable level of engagement from manufacturers, laundries and workwear brands worldwide. The depth and quality of these conversations clearly demonstrated the strong industry interest in our expanded solutions portfolio, high-performance materials and integrated application systems.

Our priority this year was to offer a fully immersive experience. Visitors were able to explore our solutions hands-on, test durability, examine finishes and observe live application processes, experiencing firsthand how our technology elevates modern workwear.

Our newest range of durable decorative patches for workwear stood out as a major highlight. Visitors praised:

• High-impact branding capabilities

• Premium aesthetics suitable for uniforms and protective garments

• Proven industrial laundering durability

• Material excellence designed for real-world work environments

These patches showcased how branding can enhance both visual identity and garment longevity.

One of the most popular elements of our stand was the series of live demonstrations featuring our advanced suite of application systems: the DigiPro™, DP-Junior and NL-35. Visitors witnessed precision and speed that redefine industrial application standards.

• DigiPro™: The ultimate direct-to-film printer for emblems and patches. It features UV inkjet printing with integrated cutting for maximum time savings and low production costs.

• DP-Junior: A cost-efficient, high-quality direct-to-garment printer for flatwork. Its unique feature is the easy, scalable addition of variable text (e.g., sliding numbers/letters) for short runs and personalization.

• NL-35: A modern pneumatic heat-seal press machine. Its main advantage is an advanced electronic control unit that allows operators to pre-set up to ten programs for quick, accurate, and effortless switching between different transfers.

These demonstrations allowed visitors to observe the essential performance metrics of our systems:

• High-throughput application

• Precise, consistent placement

• Operator-friendly processes

• Scalable workflows for industrial production

These demonstrations highlighted our strength as a provider of end-to-end labeling and application solutions—not just materials.

Our Newness Collection, which showcases the latest products and material innovations from our global trend analysis, presented next-generation workwear concepts, including innovative materials, advanced heat transfers and future-ready branding applications.

This forward-looking showcase underscored our dedication to:

• Innovation in material science

• Sustainability-driven design

• Enhanced durability and performance

• A proactive approach to evolving market needs

Across the booth, we highlighted our comprehensive approach to industrial garment labeling positioning Avery Dennison as a one-stop shop for workwear branding and identification.

Visitors explored our integrated ecosystem composed of:

• Optica™ smart garment identification and compliance system

• High-quality patches, labels and heat transfers

• Advanced application machinery engineered for precision and scalability

• Durable materials created for industrial laundering and demanding environments

This integrated approach positions us as the essential partner for brands seeking to achieve operational excellence, maximum brand impact and complete reliability in their workwear programs. We offer the comprehensive expertise needed to navigate the complexities of industrial laundering, regulatory compliance and brand consistency all from a single, trusted source.

Our participation at A+A reflected our commitment to shaping the future of workwear branding and garment identification. The strong engagement we received confirmed Avery Dennison as a trusted partner for organizations seeking durability, innovation and intelligent, systemized solutions. The 2025 event also reinforced that our unified Avery Dennison workwear embellishment portfolio is delivering meaningful value and simplicity to the industry. As we look ahead, we remain focused on accelerating innovation, driving sustainability, and ensuring our partners have access to the most compliant and high-performing identification solutions globally. 

Thank you to everyone who visited our stand, let’s continue building the future of durable, high-quality workwear together. For more details on how our integrated Workwear Label Solutions can elevate your brand and streamline your operations, please contact your local representative or visit our Workwear Solutions page.