RFID (radio-frequency identification) is a wireless tracking technology that uses radio waves to communicate, identify, and trace objects in real time. For apparel brands, RFID transforms how inventory is managed, products are authenticated, and consumers experience retail. Avery Dennison's RFID portfolio includes RAIN UHF inlays, hangtags, and self-adhesive labels. All engineered to fortify consumer relationships, streamline operations, and unlock data-driven insights at every stage of the supply chain.
What we do
We design and manufacture passive RFID tags, inlays, and labels that perform reliably across global apparel operations. Our RAIN UHF technology delivers exceptional read accuracy and durability, enabling brands and retailers to track items from factory floor to point of sale to post-purchase engagement. Backed by one of the industry's largest RFID portfolios, proprietary chip-strap technology, and 100% quality control, we help apparel brands reduce out-of-stocks, eliminate supply chain blind spots, and engage consumers through connected experiences.
Our RFID offerings
RAIN RFID (UHF) inlays
High-performance RFID for diverse apparel applications
Avery Dennison's RAIN RFID UHF inlays deliver exceptional reliability and efficiency, enabling seamless inventory management, asset tracking, and enhanced consumer experiences across industries. Engineered for durability and consistent read performance, they form the foundation of scalable RFID programs from individual SKUs to enterprise rollouts.
AD TexTrace: integrated RFID
Embed RFID directly into garments at the source
Explore AD TexTrace, our integrated RFID solution for connected textiles. By connecting physical garments to the digital world at the point of manufacture, we're unlocking new opportunities for the fashion industry, from automated inventory and authentication to circular product lifecycles.
RFID hangtags and self-adhesive labels
Function and design in a single tagging solution
Our tagging solutions combine efficiency, flexibility, and cost-effectiveness to meet your business needs. The portfolio features standard tag sizes for business case validation, integrated options with standardized or customized branding, supplemental tags for quick-start deployments, and standard label sizes for diverse product applications, ensuring seamless operations across categories.
Benefits of RFID
Enhanced visibility
Achieve stock counts up to 92% faster compared to barcodes
Reduce out-of-stock situations by up to 80%
Better loss prevention
Gain improved stock visibility for better inventory management
Strengthen internal controls to minimize losses
Streamlined operations
Boost delivery accuracy and ensure smoother operations
Speed up processing times for greater efficiency
Elevated shopping experience
Drive a 4-10% increase in sales*
Simplify and enhance the returns process
Offer fast, automated self-checkout for customer convenience
*Results may vary based on implementation and use case.
Why choose Avery Dennison's RFID technology?
Extensive product range
We offer one of the largest RFID product portfolios on the market, backed by global manufacturing reach. Customized solutions are tailored to your specific apparel applications, with environmentally conscious options available, including paper-based SmartFace.
Unmatched reliability and durability
Our proprietary chip-strap technology ensures long-lasting RFID tags with lifecycle protection. With 100% quality control, we deliver 99%+ functioning tags on rolls to maximize ROI, with minimal post-conversion malfunctions to reduce downtime and waste.
Value-added services
Sampling services and in-stock items ship as quickly as 24 hours. Fast, responsive local RFID technology and sales support help you move quickly, with rapid product qualification and POC assistance for new programs.
Global expertise
Access new opportunities through dedicated Business Development Managers and subject matter experts. Participate in RFID training academies and workshops at our I.Lab centers, and connect with local and global commercial partners to grow your network.
RFID by the numbers
99%
RFID can provide up to 99% inventory accuracy for apparel brands.
75%
RFID can increase the speed of inventory counts by over 75%.
43%
RFID helps eliminate supply chain blind spots by up to 43%.
Need help?
At Avery Dennison, we collaborate with you to find solutions that innovate and optimize. Need help implementing RFID? Reach out to our team to learn more about the possibilities and customizable options for your business.
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