Specialty apparel embellishments are advanced decorations that add dimension, texture, and premium finishes to garments using techniques beyond standard print and stitch. Avery Dennison's specialty portfolio spans raised silicone, digital emblems, moulded 3D graphics, and mixed-media combinations, each engineered for distinctive visual and tactile impact. From subtle textures to bold 3D graphics, these solutions bring your designs to life with a premium, unmistakable look. Every texture and finish is tailored to reflect your brand's identity and design language.
What we do
We help brands elevate luxury collections, performance lines, and signature pieces with high-impact specialty embellishments. Our techniques include raised screen printing, moulding, welding, and hybrid combinations, creating dimensional graphics with refined textures, layered details, and striking visual effects. Each solution is built on advanced materials science and supported by a global production network, ensuring quality, consistency, and scale from prototype through final application. Whether you're developing a streetwear hero piece, a premium retail capsule, or a performance line that needs to stand out, we work with you to find the right specialty solution for the job.
Meet Our Speciality Effects
Printed specialty: refined dimensional detail
Luxurious, soft-touch 3D texture that's both durable and visually striking.
Best for: Premium retail and elevated basics.
Printed specialty solutions add tactile depth and luxurious texture through techniques like raised silicone and specialty inks. Designed for precision, durability, and visual interest, they bring subtle or bold dimensionality to any garment. It's the ideal choice for premium apparel seeking an elevated touch, whether applied discreetly on interior details or boldly across the front of a retail piece.
Printed raised silicone
Digital emblem: high-definition precision
Rich, high-definition detail with a dramatic 3D profile and extreme durability.
Best for: Intricate logos, small-batch luxury, and complex color work.
Digital emblems deliver crisp detail, multi-color flexibility, and premium finishes in a lightweight, ready-to-apply format. They're ideal for intricate artwork or small-batch customization, offering consistent quality and vibrant depth without compromising durability. From high-definition retail branding to specialized workwear emblems engineered for industrial laundering, this product family gives brands a modern, versatile embellishment option with fast, flexible production.
Ready emblem
Digiline
Moulded: bold 3D graphics
Dramatic 3D profile and extreme durability.
Best for: Streetwear, performance outerwear, and footwear.
Moulded embellishments command attention through structure, contour, and depth. Using moulded silicone and welded TPU, we create rugged yet refined graphics that deliver a dramatic 3D profile and long-lasting durability. Built for standout branding, these elements combine visual impact with a premium tactile feel, a natural fit for performance, streetwear, and luxury collections that demand a strong visual identity.
Moulded silicone
Welded TPU
Mixed media: limitless creative fusion
Fuse materials, where innovation meets art.
Best for: Avant-garde collections and "hero" branding pieces.
Mixed media solutions blend techniques like printing, moulding, welding, and layering to create truly one-of-a-kind embellishments. This category unlocks new textures, effects, and dimensional combinations that can't be achieved through any single method. It's ideal for brands looking to push creative boundaries and express a distinctive design story, backed by our Embelex Create Lab and the full breadth of our material portfolio.
Embelex Create Lab
Why choose Avery Dennison specialty solutions?
Better products
Powered by deep material science expertise and global production capabilities, our specialty solutions deliver fully customizable designs with distinctive textures, finishes, and constructions. We combine premium materials and advanced techniques, including raised silicone, digital emblems, moulded graphics, and mixed-media hybrids, to create durable, high-impact embellishments that strengthen your brand identity at scale.
Faster execution
Our integrated design, engineering, and manufacturing network enables efficient development and reliable production, helping you move from concept to market faster without compromising quality or consistency.
Smarter choices
We support responsible and connected branding through sustainable material options, recycled and lower-impact alternatives, and integrated NFC capabilities. By combining innovation, collaboration, and digital engagement, we help you create products that resonate with today's consumers and deliver long-term brand value.
Need help?
The next generation of apparel embellishments is here. Our premium decorations are engineered to be beautiful, durable, and performance-driven. Let us help create your brand's identity—contact us now and let’s get started.
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