QR codes have become a part of our daily lives and that is no different when it comes to the clothes we wear on our back. Avery Dennison's Digital Care Label features a QR code so consumers can scan with ease to unlock a branded digital experience where they can learn the material composition, how to care for their garment, as so much more, all accessible via mobile web or native app.
What we do
Not only are consumers looking to brands to tell them how to wash their garments correctly, but they are also demanding sustainability and recycling information when it comes to their garments. This all starts with the Digital Care Label. It is a gateway that allows recyclers/resellers to identify the material later on in the garment life cycle; and it allows retailers/brands to provide consumers with transparency across the supply chain as well as giving retailers/brand new digital revenue streams as this becomes direct to consumer touch points. All helping to advance the circular economy.
Meet Digital CARE LABEL
Transparency
In a world where consumers are demanding transparency, the Digital Care Label is a game-changing innovation which opens a window to the product’s journey across the supply chain.
New Digital Marketing Touchpoint
Inspire shoppers with storytelling beyond traditional digital marketing. Pairing a Digital Care Label with an app or branded site transforms your garment into both a direct-to-consumer touchpoint and a strategic digital marketing channel.
Consumer Engagement
Today, brands need new and unique ways to engage consumers post-purchase. With the Digital Care Label, you can now provide a bespoken experience like no other, unlocking opportunities to maximize consumer interaction after purchase.
Sustainability
Labels removed on the garments increase the risk of the garment ending up in landfill. The Digital Care Label allows fabric content information for recycling or reselling purposes, enabling the garment to advance in the circular economy.
Need help?
Get in touch with one of our experts to digitize your care label and discover how you can utilize more of your label for sustainability, traceability, consumer engagement and much more.
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