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The Future of Retail: How RFID Lays a Foundation for AI-Driven Analytics in Supply Chains and In-Store Experiences

Unlock the full potential of your retail operations. Watch our NRF Big Idea Session and explore the future of retail as we dive into the transformative power of RFID technology and its role as a foundational layer for AI-driven advancements.

This panel goes beyond inventory tracking to reveal how RFID is revolutionizing supply chain operations and in-store experiences on a global scale. 

Meet the Industry Visionaries: 

  • Moderator, Dr. Bill Hardgrave, President of the University of Memphis 

  • Decathlon, Hervé d'Halluin,  Leader RFID & Traceability

  • Qualcomm, Art Miller, Global Head of Retail 

Avery Dennison, Bill Toney, Vice President, Advanced Technology, Solutions Group.

AI Requires Accurate Data to Make Critical Decisions in Retail

During the panel, Avery Dennison’s Bill Toney noted that RFID gives you the multidimensionality of data at high confidence rates, enabling AI to drive better predictability and decision-making for the most important aspects of retail; inventory availability, loss presentation, and consumer experience.

Creating a "Digital Twin" of the Supply Chain

The session highlighted Decathlon’s global scale, tracking over 60 billion events through 100% product tagging. This level of visibility creates a "digital twin" of the supply chain, offering transparency from the moment of production to recycling.

The Future in Your Pocket: RFID and Smartphones

We also explored the next frontier of accessibility. Art Miller shared how Qualcomm is working to integrate RFID capabilities directly into enterprise devices. This shift will eventually put powerful, serialized data into the pockets of every store associate, democratizing high-level analytics on the sales floor.

Watch the Replay: Why High-Fidelity Data Matters

If you missed the live event in New York, you can watch the full replay below, where we dive into how high-fidelity data is the prerequisite for:

  • True Omnichannel Fulfillment: Reducing out-of-stocks and "phantom" inventory.

  • Sustainability & Circularity: Tracking products through their entire life-cycle for better recycling and resale.

AI-Ready Infrastructure: Building the foundation today for the predictive tools of tomorrow.

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Takeaways for Retail Leaders

  • Moving beyond simple inventory tracking: RFID is no longer being used just for inventory management; it’s the key to full "factory-to-consumer" traceability, ensuring every item has a digital identity throughout its entire life-cycle.

  • High-fidelity data as the fuel for Artificial Intelligence: AI is only as good as the data you feed it. We explore why RFID provides the clean, high-resolution data foundation necessary for truly predictive retail analytics.

  • Lessons in global scale from Decathlon: Implementing technology across thousands of locations is no small feat. Get an inside look at how Decathlon successfully scaled their RFID and traceability initiatives globally.

  • Preparing your infrastructure for what’s next: The next generation of retail tools will be AI-powered. Discover how to build a future-ready business by establishing a robust digital layer today.