Avery Dennison exhibits on demand manufacturing tools at the Window of Textile Opportunities™ showroom in Amsterdam

Avery Dennison showcases how speed, efficiency and automation will improve transparency and circularity in the fashion industry

GLENDALE, CA — November 30, 2021 — Avery Dennison, a global leader in innovation and materials science, branding, and manufacturing, furthers its partnership with BYBORRE, the Amsterdam-based textile innovation studio, through exhibiting cutting-edge on demand manufacturing tools at the Window of Textile Opportunities™ (WoTO) showroom.

WoTO™ is a permanent interactive showcase located in Amsterdam that connects industry leading suppliers and change agents. As founding partner of WoTO™, Avery Dennison is playing a key role in shaping the future of the textile industry, bridging the gap between creativity and supply chain transparency, to promote sustainability. By giving access to tools and education on latest developments and events, BYBORRE aims to raise responsibility standards and activate change.

Making on demand manufacturing possible

Having launched in Autumn 2021, the WoTO™ space showcases the latest technology in textile and apparel production. Avery Dennison’s technology brings to life the benefits of on demand manufacturing, by educating and equipping apparel designers, manufacturers and brand owners to create better products and develop a more efficient, transparent supply chain. On demand manufacturing encompasses fully-integrated, collaborative manufacturing ecosystems that respond in real time to meet changing demands and conditions in the factory, the supply network, and customer needs.

Avery Dennison’s on demand manufacturing innovations on display from 28th October include:

·   In-plant printing capable of bringing speed, flexibility and resilience to the supply chain

·   Factory automation which increases productivity and reduces manufacturing lead time while delivering significant cost savings

·   Digital solutions providing holistic end-to-end solutions across the lifecycle of a garment and enabling digital ID technology

Avery Dennison will host interactive workshops and demonstrations on factory automation solutions, showcasing machinery technology such as the ADvance™ HTL Pick and Place Bonder, an automated solution for bonding heat transfers which eliminates labor intensive work at the factory level. The space will continuously be updated with new products and sustainable concepts.

“Part of Avery Dennison RBIS’s innovation and sustainability strategy is to explore new solutions that can help the fashion industry become more transparent, efficient and sustainable,” said Greta Moser, director PLM, Brand Protection, Factory Solutions & IPPS at Avery Dennison. “We are continuously looking for innovative partners in the space to help us understand the market better and develop new concepts and solutions. BYBORRE’s mission to design out waste and bring different apparel players together is a very exciting opportunity to accomplish our goals and contribute to the overall sustainable apparel movement.”

Commitment to collaboration

At WoTO™, all parties are working towards a common goal, yet need one another to make it happen.  WoTO™ instigates conversations on how to improve the industry, sharing knowledge and facing challenges together. It is an environment that opens the door for industry silos to look at the bigger picture: creating more consciously for a healthier earth.

"As a global leader in materials science and manufacturing, Avery Dennison represents a crucial part of the supply chain, delivering physical and digital innovative solutions,” said Arnoud Haverlag, CEO, co-founder BYBORRE. "With a deep commitment to driving sustainable change across the apparel industry, we’re proud to work with an innovative company that is an agent for change and an important partner in the WoTO™ program."

On behalf of all partners, BYBORRE invites global brands they already work with including adidas, BMW, McQ, Porter, Rapha, Natuzzi, AZ Factory, Diemme, Snowpeak, Baracuta and many more. Invitations are open to emerging brands and all other creators around the world to visit WoTO™ in Amsterdam to get inspired and access the program.

About Avery Dennison Retail Branding and Information Solutions

Avery Dennison Retail Branding and Information Solutions (RBIS) is a global leader in providing physical and digital labeling solutions that enable brands and retailers to address challenges and opportunities from source through to store, and in consumer engagement. RBIS provides end-to-end solutions, predominantly in the apparel and footwear industry, and is a $1.6 billion division of Avery Dennison Corporation (NYSE: AVY). Its products include tickets, tags, woven and fabric labels, heat transfers, software, printers and consumables. The Avery Dennison Smartrac division that sits within RBIS is the world’s largest UHF RFID partner, with over 1500 patents and applications worldwide serving multiple industries across retail and industrial segments. RBIS serves the global marketplace with operations in 50 countries, across six continents. For more information, visit www.averydennison.com/RBIS.


Since 2015, BYBORRE has welcomed renowned (high-end) fashion, sportswear, interior and automotive brands to their digital platform and knit development hub for textile design, rapid sampling and on-demand production. Recently, BYBORRE launched Create™, a new digital platform for bespoke and responsible textile creation. This experience introduces leading brands of the fashion, furniture and lifestyle industry to a simplified digital design process that still meets high functionality, aesthetic and - increasingly - responsibility standards. This September BYBORRE will add WoTO™ to their world of textile innovation, adding another layer to the existing initiatives to drastically change the textile industry as we know it today.

About WoTO™

List of partners

MEC by Santoni®

Mayer & Cie

Südwolle Group


Indorama Ventures LifeStyle (Europe) – Sinterama Group and Trevira

Nylstar Hydrogen Technologies


Avery Dennison Retail Branding and Information Solutions (RBIS)

Parley for the Oceans


The Woolmark Company

FIT - State University of New York

MFA Textiles, Parsons School of Design

Saxion UAS, Fashion and Textile Technology

Amsterdam Fashion Institute

Amsterdam University of Applied Sciences - Fashion Research & Technology Group

Media Contacts

For press inquiries

To plan a visit