The strategic collaboration between Avery Dennison and Shenzhou Group reinforces both companies’ commitment to regional expansion and solidifies their leadership in driving innovation across the apparel industry.
CU CHI, HO CHI MINH CITY, May 20, 2025 — Avery Dennison (NYSE: AVY), a global materials science and digital identification solutions company, today announced the official opening of its joint venture apparel manufacturing facility with Shenzhou Group, one of the world’s largest vertically-integrated knitted garment manufacturers. The inauguration of the new facility, Avery Dennison Worldon Vietnam Joint Venture Company Limited, represents a significant milestone in Avery Dennison’s strategic investment in Vietnam, reflecting the company’s ambition to strengthen its role in the region as a key player in the textile value chain by delivering sustainable, innovative solutions in transforming the apparel industry.
Located in Dong Nam Industrial Park, Cu Chi District, Ho Chi Minh City, Avery Dennison Worldon Vietnam Joint Venture Company Limited will produce a diverse range of apparel and digital identification products and solutions, including Embelex innovations and RFID technology. These offerings are designed to elevate brand value, enhance supply chain transparency, and strengthen Avery Dennison’s local manufacturing capabilities. At the same time, the facility contributes to the growth and modernization of Vietnam’s textile sector.
This strategic move aligns with broader regional economic initiatives focused on industrial modernization and sustainable development, bridging physical and digital capabilities to better serve global brands and local markets. With a vision for innovation and adaptability, the facility is designed for future growth, reinforcing Avery Dennison’s long-term commitment and strategic planning in Vietnam.
“At Avery Dennison, we connect intellect and imagination, science and technology, and the physical and digital. We're creating products and solutions that unlock new value and help address some of the world’s most complex challenges,” says Michael Barton, senior vice president and general manager of Apparel Solutions, Solutions Group for Avery Dennison, “Our collaboration with Shenzhou Group exemplifies the power of partnership in advancing industry transformation. By combining our strengths, we are creating a future-ready manufacturing ecosystem that accelerates innovation, empowers brands, and drives sustainable growth across the apparel industry.”
“This joint venture reflects the strength of our long-standing partnership with Avery Dennison,” adds Mr. Ma, executive chairman at Shenzhou Group. “We value Avery Dennison not only for their expertise in delivering cutting-edge apparel solutions that drive sustainability, enhance operational efficiency and supply chain visibility, and create unforgettable brand experiences, but also for our shared belief in building a more innovative and transparent future for the apparel industry. We see this collaboration as an opportunity to co-develop more agile and responsible production models, combining our strengths to deliver greater value to our partners, communities, and the broader textile ecosystem.”
Together, Avery Dennison and Shenzhou Group are laying the foundation for a more dynamic and sustainable future — one where global innovation and local collaboration go hand in hand to shape the next chapter of Vietnam’s textile industry.
About Avery Dennison
Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company. We are Making Possible™ products and solutions that help advance the industries we serve, providing branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. We design and develop labeling and functional materials, radio frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and offerings that enhance branded packaging and carry or display information that improves the customer experience. Serving industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in more than 50 countries. Our reported sales in 2024 were $8.8 billion. Learn more at www.averydennison.com.
About Shenzhou Group
Shenzhou Group is the leading force in the global apparel and textile industry. Headquartered in Ningbo, China, we operate state-of-the-art production facilities across Asia, and proudly serve as the key supplier to renowned global brands in sportswear, casual wear, and lingerie. With a workforce of over 100,000 employees, our annual production volume exceeds 250,000 metric tons of fabric and 550 million garments. At Shenzhou Group, our end-to-end production capabilities allow us to manage complex supply chains with speed, consistency, and scale. From fiber to final stitch, we integrate efficiency with rigorous quality controls to ensure every product meets the highest standards - all while driving innovation and championing sustainable growth across the global fashion supply chain. Learn more at:
www.shenzhouintl.com.