November 21, 2023 – The New York Jets and Avery Dennison, a global materials science and digital identification solutions company, announce a new multi-year partnership naming Avery Dennison “Official Embellishments Partner of the New York Jets.” This partnership provides the opportunity for Avery Dennison and the Jets to collaborate through various fan-enhancement platforms throughout the United States and United Kingdom. The Jets partnership with the global company marks the team’s fifth partnership in the UK.
“We’re excited to partner with an industry leader such as Avery Dennison. The Jets pride ourselves on collaborating with innovative companies, expanding our partnerships globally, and providing our fans the best experiences,” said Jeff Fernandez, Jets VP, Business Development + Ventures. “We look forward to this opportunity to creatively weave Avery Dennison into many of our fan engagement initiatives.”
As part of the partnership, Avery Dennison will be the presenting partner of the Jets first-ever Black Friday game against the Miami Dolphins at MetLife Stadium. To commemorate the game, Avery Dennison will be giving away an exclusive and limited edition Black Friday Football patch. Furthermore, all fans who attend the game will receive an Avery Dennison branded rally towel that includes an exclusive Jets Shop discount.
For the UK fanbase, Avery Dennison will be the presenting partner of three Jets Watch Parties in the United Kingdom for fans to come together and watch the team live during the season. Watch Parties will be held Friday, November 24th at The Bierkeller Manchester, and Sunday, December 10th in Leeds, and will feature exclusive Avery Dennison giveaway items including a Jets and Avery Denison branded scarf. A previous watch party was held in Leicester, England in September.
Steve Mason, vice president and general manager, Embelex at Avery Dennison noted, “The NY Jets will be a strategic partner to Avery Dennison’s continued growth in sport in the United States. We look forward to working hand in hand with their entire organization to add value to the fan experience through our Embelex product solutions, including but not limited to digitally enabled fanwear that can provide new consumer engagement opportunities for both of our great brands.”
Avery Dennison will also be partnering with the Jets on an exclusive NFL Draft fan activation with giveaways utilizing Avery Dennison’s proprietary digital solutions, beginning in 2024.
The Jets were awarded international marketing rights to the United Kingdom in 2022 as part of the NFL’s Global Markets Program initiative. The initiative provided all 32 NFL clubs the right to pursue and bid on international markets with the goal of globally expanding the game of American football.