Avery Dennison RBIS Blog

Baleno Customize with Style

Baleno, a Hong Kong casual wear retailer, has more than 3,000 stores in China, selling nearly 20 million garments per year.

And this month, they’re celebrating their 20th anniversary, with help from RBIS. To support the expansion of the retailer’s new Sports and Junior lines across Asia, RBIS partnered with Baleno to create a space for consumers to design their own polo style shirts with RBIS’ external embellishments and heat transfer technology at their flagship store in Guangzhou, as well as retail shops in Hong Kong and Tianjin through August 14.

“It's a valuable opportunity to partner with Baleno and bring something new to the market in honor of the 20 years of its development and brand evolution.”

Johnson Zhang, senior regional sales manager, RBIS, said. “We’ve grown the business with Baleno since 2013, starting as a traditional trim supplier who manufactured tags and labels and expanding to an apparel solutions provider who offers creative design services and external embellishment solutions."

Baleno invited a team of professional designers and joined forces with RBIS to produce a series of 20th anniversary badges and labels.

“A personalized polo shirt offers a unique form of expression with creativity in designs and slogans,”  Vic Tan, marketing manager of Baleno, shared. “We are thrilled to team up with RBIS to elevate our brand’s appeal and enhance the overall customer experience.”

Through this pop-up station, consumers customized with badges and labels to create their own style to match their personality. Upon purchase of a color polo shirt of the designated line, visitors received a sticker for customization.

Learn more about how RBIS is innovating in the space.
Contact one of our Customer Design and Innovation Centers
in New York or Los Angeles.
800-543-6650 prompt 5

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