In the era of brand consumption, consumers' trust in the brand is a prerequisite for purchasing goods. The falsification of goods easily leads to price confusion and marketing channel obstruction, which makes the brand image damaged and the business strategy of the enterprise obstructed. Applying RFID technology to solve the falsification problem in order to enhance the visibility and traceability of product information is also the original intention of LILANZ to deploy RFID solution in 2010.
LILANZ was one of the first inventive companies to pioneer the adoption of RFID in the anti-channel conflict application and Avery Dennison is deeply involved along the journey to drive LILANZ’s digital transformation. In 2022, Avery Dennison became the designated supplier of LILANZ in RFID. With the completion of LILANZ's new logistic park, Avery Dennison helps LILANZ to further strengthen the full application process of RFID in inventory and supply chain management.
RFID achieves automated identification and batch management without line of sight, allowing for speedy and accurate distribution and inspection process.
Shorten transportation lead time and boost inventory turnover rate significantly.
Product warehousing speeds exceed 0.8 meters per second, with an average of 40–60 pieces per box, replacing earlier manual piece-by-piece scanning and warehousing, considerably improving work efficiency.
The number of warehouse staff has decreased from more than 90 to approximately 80; manual operation errors have been eliminated; and unmanned management is gradually becoming a reality.
Meanwhile, the stock-taking effort has been decreased by up to 95% while boosting accuracy to more than 98%. Previously, stock-taking was done only once a month; now, it can be carried out weekly. It also avoids excessive waste on the manufacturing side with the correct inventory.
A solid data exchange system also assists LILANZ in making informed decisions and accelerating high-quality and sustainable development.
Accurate inventory is the cornerstone of omni-channel marketing, with LILANZ’s ongoing investment in research and development and Avery Dennison’s innovative technologies, LILANZ has effectively opened up the omni-channel business module, which has been proven to effectively uplift an enterprise’s ESG rating and brand value. It also reduces its carbon footprint by streamlining supply chains, lowering energy use, and extending product life cycles. Avery Dennison and LILANZ are working together to demonstrate their commitment as major players in the apparel field in fostering a greener and more sustainable world.
Mr. Shi Pengfei (史鹏飞), senior marketing development manager at Avery Dennison, said, “Digital ID is the bridge between the physical and the digital worlds. Avery Dennison, as the world’s largest UHF RFID partner, has always adhered to innovation leadership, data empowerment, and helping brands to achieve digital transformation and upgrade. Avery Dennison’s collaboration with LILANZ is bound to be a success!”