Avery Dennison Enables Omnichannel Success with RFID Technology at NRF 2017

Press Release

January 16, 2017

Exhibitor Insights panel to feature top performance retailers and RFID experts

NEW YORK - Avery Dennison Apparel Solutions (NYSE: AVY), a global leader in apparel and footwear branding, labeling, and RFID solutions, will attend the 2017 National Retail Federation’s (NRF) Annual Convention and EXPO. The company will host an Exhibitor Insights discussion with performance brands lululemon and adidas on how RFID is a key enabler in omnichannel success and will showcase its latest innovations in RFID solutions, Janela™ Smart Product Solutions, designer partnerships, and its printer products series.

Through its RFID innovations, Avery Dennison is enabling the connection between the physical and digital worlds, connecting products with the internet of things to improve consumer omnichannel experience.

“The entire shopping experience is strongly impacted by product availability,” said Francisco Melo, vice president and general manager, Global RFID, Avery Dennison. “As the physical and digital worlds continue to merge, consumers expect a seamless experience across all channels. RFID not only improves inventory accuracy and visibility, it also enables item-level consumer engagement to transform the retail experience and build a consistent engagement platform both online and offline.”  

Panel Discussion: RFID as Key Enabler of Omnichannel Success
Avery Dennison will host the Exhibitor Insights panel discussion on Tuesday, January 17, 2017, 4-4:45pm ET in the Level 3 EXPO, Room 3 at the Javits Convention Center. The panel, “RFID as a Key Enabler of Omnichannel Success,” will focus on how RFID is paramount to driving a successful omnichannel strategy and creating seamless consumer experiences. Panelists will discuss topics ranging from the impact of RFID on consumer experience to successful RFID adoption across the performance market.

Francisco Melo, vice president and general manager, Global RFID, Avery Dennison, will moderate the panel, joined by retail leaders and RFID experts, including:

  • Jonathan Aitken, director, IT, Retail Store Technology Operations, lululemon
  • Tobias Steinhoff, senior director, Business Solutions, Global Sales, Direct to Channel and Franchise, Adidas Group

  • Dr. Bill Hardgrave, dean, Harbert College of Business, Auburn University

“The foundation for successful omnichannel retail is inventory accuracy, enabled by RFID,” said Dr. Bill Hardgrave, dean, Harbert College of Business, Auburn University. “Without RFID, a typical bricks-and-mortar retailer has about 60 percent SKU-level accuracy, which is not acceptable in today’s retail environment. To provide a superior customer experience, a retailer must know what they have and where they have it. Otherwise, customers will easily find another retailer who can meet their needs.”

EXPO Booth
Avery Dennison will present its latest solutions at NRF’s EXPO, allowing participants to journey through the retail omnichannel experience, interact with live demonstrations, and explore the company’s integrated global solutions and products. The booth will feature:

Integrated Solutions for Multiple Industries

  • Avery Dennison to display several of its latest integrated solutions and innovations for theretail, apparel, cosmetics, accessories, footwear, and food industries, including: RFID driven omnichannel innovations; in-store price management solutions; and markdown, reticketing, and backroom pricing applications. The latest innovations in RFID inlays demonstrate how the company’s products meet the demands of the retail industry, combining high-density, close-proximity performance with long read-range.

Rochambeau Interactive Smart Jacket, Featuring Janela™ Smart Product Solution

  • Avery Dennison to feature the smart digital jacket via its collaboration with New-York based Rochambeau, a 2016 CFDA/Vogue Fashion Fund finalist. Powered by Avery Dennison’s Janela™ Smart Products Solution, the ‘BRIGHT BMBR’ connected jackets feature interactive and fast response codes and NFC, giving consumers access to exclusive, personalized experiences in dining, art, retail and fashion. View the ‘BRIGHT BMBR’ smart product experience here: http://brightbmbr.nyc

Real-Time Inventory Visibility with Intel’s Responsive Retail Sensor (RRS)

  • Avery Dennison will create a unique RFID-enabled omnichannel retail experience at NRF, showcasing real-time inventory visibility with Intel's Responsive Retail Sensor (RRS). Attendees will take part in a live demonstration to explore how Intel and Avery Dennison collaborate to help retailers improve in-store inventory and omni-channel execution.

Interactive In-Store Experiences with RFID-Embedded Accessories

  • Avery Dennison will feature its collaboration with Sarah Angold, jewelry designer and Vogue Italia’s “Vogue Talents” award-winner. Angold’s custom-made accessory pieces, embedded with Avery Dennison’s RFID technology, trigger unique interactive mirror experiences in collaboration with Oak Labs. Attendees will participate in an RFID-enhanced retail experience as the mirror displays item-level product information and styling recommendations, among other interactive features. Learn more here: http://bit.ly/2f6inAV.

Innovative Printer Solutions

  • Avery Dennison will showcase the latest advancement in its Monarch® Freshmarx® series for improved food labeling precision and accuracy, and the Monarch 9419 hybrid printer, which enables applications such as pricing, shelf-labeling, reticketing, and omnichannel order fulfillment. The Pathfinder® handheld “scan, print and apply” solutions for in-store and backroom price marking needs will also be presented, in addition to the ADTP1™ barcode printer and RFID encoder for production of carton and pallet labeling, item-level tracking, and apparel hang tag printing.  

About Avery Dennison

Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and more than 25,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Glendale, California, the company reported sales of $6 billion in 2015. Learn more at www.averydennison.com.

About Avery Dennison Apparel Solutions

Avery Dennison Apparel Solutions, a global leader in apparel and footwear industry solutions, is a $1.5 billion division of Avery Dennison (NYSE: AVY). Avery Dennison Apparel Solutions provides intelligent, creative and sustainable solutions that elevate brands and accelerate performance throughout the global retail supply chain. We elevate brands through graphic tickets, tags and labels, embellishments and packaging solutions that enhance consumer appeal. We accelerate performance through RFID enabled inventory and loss prevention solutions, price management, global compliance, and brand security solutions. Based in Westborough, Massachusetts, Avery Dennison Apparel Solutions responsibly serves the global marketplace with operations in 50 countries, across six continents. For more information, visit apparelsolutions.averydennison.com and follow us on LinkedIn, Twitter and Instagram @AveryDennison.

Media Contacts

Emily Spiegel
Senior Marketing Communications Manager - Apparel Solutions
Mobile: +1 646.951.7780

Alicia Hart
Marketing Communications Manager - Apparel Solutions
Mobile: +1 646.877.3625

© 2019 Avery Dennison Corporation, All Rights Reserved.

Various trademarks and trade names are used herein and are the property of their respective owners.


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