MADRID, Spain – June 15, 2023 – LALIGA, the two highest divisions of the Spanish football system, and Avery Dennison (NYSE:AVY), a global materials science and digital identification solutions company, today announced Avery Dennison as the official strategic partner of LALIGA, exclusively supplying the official sleeve badges, along with names and numbers with LALIGA logo for both on-pitch and retail.
As part of LALIGA's focus on fan engagement, the sleeve badges will be embedded with smart technology. Fans can use their phones to scan the official embellishments on their jersey to reveal a unique LALIGA experience.
"LALIGA is one of the world's most popular football leagues watched by millions worldwide. Being a part of LaLiga is a huge honor for the clubs, players and fans alike, and that's why Avery Dennison is proud to be providing the official sleeve badges, along with other embellishments for LALIGA," commented Steve Mason, vice president and general manager, Embelex and Aftermarket, Apparel Solutions, Avery Dennison.
"At LALIGA, we are constantly evolving and looking for the best partners to continue innovating. In this case, we are delighted to go one step further, hand in hand with Avery Dennison, in the use of the LALIGA badge on our clubs' shirts, with the ultimate goal of improving the experience for our fans", said Oscar Mayo, Executive General Director of LALIGA.
This agreement is the latest in a series of partnerships for Avery Dennison's Embelex™, a suite of solutions for on-garment branding used by some of the most iconic sports teams and leagues globally. Other partners include Real Madrid and the English Premier League, a long-standing partnership with over 15 million names, numbers and sleeve badges produced annually.
To explore more about Embelex™, visit embelex.averydennison.com.