Avery Dennison Secures Global Contract With F.C. Barcelona® to Supply Names and Numbers for Team Jerseys

Press Release

Proprietary RFID technology will help supply products as company adds LaLiga® champions to its growing list of global football partnerships

August 7, 2018: Avery Dennison has been named as the global licensee of F.C. Barcelona's name and numbers shirt customisation.

Having previously supplied names and numbers for the football club in the Iberia region, Avery Dennison will now supply product globally for F.C. Barcelona, establishing them further as a leading supplier across a number of professional sports leagues, teams, clubs and federations.

Avery Dennison products include names, numbers, crests, woven labels and speciality trims, and they are already providers for a number of the top clubs in La Liga and 90% of clubs in the Premier League. Additionally, over 80% of the national team jerseys worn by teams in Russia this summer featured Avery Dennison products, ranging from team crests to brand protection elements.

The bespoke F.C. Barcelona range of products will be sold on sport.averydennison.com to distributors & retailers, who will sell the official name and numbers of F.C Barcelona in retail stores worldwide for fans to buy.

Rubén Benseny, Licensing and Merchandising Director at F.C. Barcelona, said:

“We fully trust in Avery Dennison to partner with F.C. Barcelona on our global plan growth and on the development on the new products to connect our final consumer. Avery Dennison has demonstrated their capabilities to cover the market and to create new embellishments with new technologies that afford us to up the partnership to a global level.”

Nikita Jayasuriya, Global Director and Head of Team Sport at Avery Dennison, said:

“We are proud to partner with F.C. Barcelona, one of the biggest clubs in world football. We offer a first class service with speed and high quality products, specifically tailored for the players and fans. This includes numbers on the back of player jerseys that have an aerated enhancement to ensure they are extra breathable, which can help improve player performance.”

Avery Dennison has optimised its service levels and processes by using its unique RFID technology to facilitate the tracking of products to retail outlets. RFID enhances the speed and efficiency in which retailers can manage their stock levels, reducing out of stock situations.

“The RFID technology we use to package our products is a game changer in the sports supply industry and can really help increase retail revenue. The time from which products are supplied from our factories to a store for purchase is also reduced dramatically, so fans can have the name & number of a new player on their shirt within hours.”

The global partnership with F.C. Barcelona will also see Avery Dennison increase sustainability efforts even further. They will produce tens of millions of names and numbers for the club over the next four years, and the new products are already producing 47% less polyester waste in the F.C. Barcelona production process and taking ownership of the recycling process by batching more items onto the carrier and shipping less to the customer.

Find out more about Avery Dennison, their new F.C. Barcelona products and how they're leading innovation in green alternatives to production, by visiting sport.averydennison.com.




About Avery Dennison

Avery Dennison Apparel Solutions, a global leader in providing end-to-end solutions in the apparel and footwear industry, is a $1.5 billion division of Avery Dennison Corporation (NYSE: AVY). Apparel Solutions provides intelligent, creative and sustainable solutions that elevate brands and accelerate performance throughout the global supply chain. Apparel Solutions helps elevate brands through graphic tickets, tags and labels, embellishments, packaging solutions and woven components that enhance consumer and product appeal. It accelerates performance through radio frequency identification (RFID)-enabled inventory, loss prevention solutions, consumer engagement, price management, printer and labeler products, global compliance, intelligent labels and brand security solutions. Apparel Solutions serves the global marketplace with operations in 50 countries, across six continents. For more information, visit apparelsolutions.averydennison.com .

Media Contact

For more information on the partnership with F.C. Barcelona or for interview opportunities with Avery Dennison please get in touch via the below channels
Email: pr@digitalsportsmgmt.com
Phone: 07841 464482 / 07932 005305

Media Contacts

Emily Spiegel
Senior Marketing Communications Manager - Apparel Solutions
Mobile: +1 646.951.7780

Alicia Hart
Marketing Communications Manager - Apparel Solutions
Mobile: +1 646.877.3625

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