Avery Dennison Apparel Solutions Discusses How Technology Revolutionizes the Consumer Experience at DECODED Fashion New York Summit 2016

Press Release

November 2, 2016

Avery Dennison Apparel Solutions, and designer Rochambeau hosted a panel discussion and showcased solutions to enhance the consumer retail experience 

NEW YORK – Avery Dennison Apparel Solutions (NYSE: AVY), a global leader in apparel and footwear branding, packaging, labeling, and RFID solutions, attended the DECODED Fashion Summit yesterday in New York City. Avery Dennison Apparel Solutions and menswear brand Rochambeau, hosted a panel discussion on how technology is revolutionizing the consumer retail experience, featuring an exclusive line of ‘born digital’ interactive jackets. Additionally, Avery Dennison showcased its latest collaboration with eponymous London designer Sarah Angold to create custom-made jewelry pieces embedding Avery Dennison RFID technology.

Panel Discussion
During the panel discussion, “The Customer Experience Revolution: Leveraging Technology to Build Loyalty and Drive Engagement”, topics ranged from sharing best practices on how retailers can unlock value from the Internet of Things (IoT) and influence consumers, to how ‘connectivity’ is the new material designers must work with to create meaningful and lasting consumer experiences.   

Josh Rubin, founder and editor of Cool Hunting, moderated the panel and was joined by top designers and retail industry experts, including:

  • Laurence Chandler, co-founder, Rochambeau

  • Kim Schneider, senior director, Technology Solutions, Avery Dennison Apparel Solutions

“The demand for products that integrate digitally into the everyday lives of consumers continues to accelerate,” said Kim Schneider, senior director, Technology Solutions, at Avery Dennison Apparel Solutions. “As contemporary fashion and retail stores become increasingly connected by digital means, brands must become cognizant of ways to incorporate technology into their products – and Avery Dennison offers retailers this opportunity.”  

Rochambeau Interactive Smart Jacket
Avery Dennison Apparel Solutions also debuted the smart digital jacket via its cutting-edge collaboration with New York-based Rochambeau, a 2016 CFDA/Vogue Fashion Fund finalist. The exclusive Fall/Winter run of ‘BRIGHT BMBR’ connected jackets are powered by the Avery Dennison’s Janela™ platform. The #BornDigital garments offer consumers exclusive personalized dining, art, retail and fashion experiences.

“We started Rochambeau as an outlet for creative expression and artistic collaboration,” said Laurence Chandler, founder of Rochambeau. “We can’t think of a more amazing way to do this than to create beautiful garments with culture and connectivity stitched into the very fabric of the item. We’re excited about designing more Rochambeau products which are born digital."

Triggered by a smartphone, the ‘BRIGHT BMBR’ jacket allows wearers to receive personalized content  exclusive rewards, and gain access to one-of-a-kind experiences. The left sleeve of the smart jacket features a hidden zipper pocket containing a limited-edition label containing NFC technology and a unique QR code, allowing consumers to connect with these smart tags and access rewards and curated experiences. Only 15 versions of the jackets will be released to retail in early December, and will be sold exclusively at The New Stand locations in New York City. The ‘BRIGHT BMBR’ smart product experience can be previewed here: http://brightbmbr.nyc.

Interactive Jewelry Collaboration with Sarah Angold
Avery Dennison also featured its latest collaboration with Sarah Angold, a UK-based jewelry designer and Vogue Italia’s “Vogue Talents” award-winner. Through this partnership, Sarah Angold showcased four custom-made accessory pieces embedded with Avery Dennison RFID technology. Working side-by-side with Sarah, Avery Dennison linked Oak Labs’ interactive mirrors to her jewelry to elevate the consumer experience. Through a live demonstration at DECODED, attendees had the chance to interact with the mirror, gaining immediate access to item-level product information, insights on where and how the pieces were made, and were even given styling recommendations for a unique retail experience. Learn more about Avery Dennison’s collaboration with Sarah Angold here: http://bit.ly/2f6inAV.

“Technology is absolutely integral to our practice,” said designer Sarah Angold. “Avery Dennison and I are collaborating on four really exciting accessory pieces embedded with RFID technology. We worked together on laser cutting, 3D printing and experimented with conductivity, testing at every single stage.”

“The physical and digital worlds are converging, and consumers expect to be connected seamlessly across all aspects of their lives,” said Francisco Melo, vice president and general manager, Global RFID, Avery Dennison. “RFID technology provides endless opportunities for interactive experiences in the retail environment and our collaboration with Sarah Angold takes this to the next level by embedding the technology into the product itself.”

To learn more about Avery Dennison’s participation at DECODED, visit averydennison.com/decoded.

Photos: Available upon request.

About Avery Dennison

Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and more than 25,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Glendale, California, the company reported sales of $6 billion in 2015. Learn more at www.averydennison.com.

About Avery Dennison Apparel Solutions

Avery Dennison Apparel Solutions, a global leader in apparel and footwear industry solutions, is a $1.5 billion division of Avery Dennison (NYSE: AVY). Avery Dennison Apparel Solutions provides intelligent, creative and sustainable solutions that elevate brands and accelerate performance throughout the global retail supply chain. We elevate brands through graphic tickets, tags and labels, embellishments and packaging solutions that enhance consumer appeal. We accelerate performance through RFID enabled inventory and loss prevention solutions, price management, global compliance, and brand security solutions. Based in Westborough, Massachusetts, Avery Dennison Apparel Solutions responsibly serves the global marketplace with operations in 50 countries, across six continents. For more information, visit apparelsolutions.averydennison.com and follow us on LinkedIn, Twitter and Instagram @AveryDennison .

About Sarah Angold Studio

Leading the way in design-tech collaboration, international design brand Sarah Angold Studio (SAS) houses a multidisciplinary, award-winning creative team focused on fusing the latest technical, digital and material innovations with intricate hand-craftsmanship. From large-scale interactive installations, show-stopping visual merchandising schemes and luxury concept car design, to pioneering wearable tech and mixed media accessories, SAS is a favorite among celebrity stylists and interior architects alike. Angold’s rapidly expanding list of premium clients includes Tate, Panasonic, Selfridges, V&A, Seymour Powell, Hussein Chalayan, WGSN and now Avery Dennison. Sarah Angold Studio launched in 2010 and is stocked in luxury retail stores globally. For more information, visit: www.sarahangold.com.

About Rochambeau

Beginning in 2009, longtime friends Laurence Chandler and Joshua Cooper saw an opportunity to fill a void in the menswear market and conceived Rochambeau.  Merging professional experience with shared passions of art and design, Chandler and Cooper launched the label as an outlet for creative expression and artistic collaboration.  Within just a few seasons, Rochambeau was recognized by the industry and has developed a passionate consumer following since its launch.  After being named an Ecco Domani finalist in 2009 and taking part in W Hotels Fashion Next program, Rochambeau was invited to show seasonally at Milk studios in NYC under the MADE Fashion initiative. For their Spring and Fall 2016 collection Rochambeau was part of the launch CFDA’s Men’s Fashion Week. Currently Rochambeau is a Woolmark work Finalist and participating in the second round of the CFDA/Vogue Fashion Fund.  From their of studios in TriBeCa, the designers have positioned Rochambeau as a brand rooted in the grit and mystery of New York City, while also offering a modern vision for today’s man. With global distribution Rochambeau is carried at high-end retailers, and has grown to over 35 doors globally.  For more information, visit rochambeau.nyc or follow on Instagram @rochambeaunyc.

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Media Contacts

Emily Spiegel
Senior Marketing Communications Manager - Apparel Solutions
Mobile: +1 646.951.7780

Alicia Hart
Marketing Communications Manager - Apparel Solutions
Mobile: +1 646.877.3625

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Various trademarks and trade names are used herein and are the property of their respective owners.