Avery Dennison and Outernets Create the Future of Window Shopping

Press Release

MENTOR, OHIO, September 12, 2018 Just five days after their collaboration with Rochambeau and Aaron Curry at the New Museum, NYC, Avery Dennison and Outernets partner again to create the “future of window shopping” experience, to be revealed this week at Shop.org in Las Vegas.  

As the visitors of shop.org approach the glass installation they will be drawn into an immersive and interactive experience with two fashion brands - Rochambeau and West Carolina - which will enable them to discover, try on and share images of themselves with pieces of the apparel collections.

The innovative installation reveals the benefit of combining Outernets’ Operating System for interactive media with Avery Dennison Vela™ switchable film, based on Gauzy technology, to retrofit store windows and create instagrammable branded experiences, capturing the attention of their consumers passing by on the street, within the shopping mall, or in store.

Outernets will also present different experiences such as fashion and vegas inspired AR experiences that will create fun shareable images to social media, product customization, and more.


About Avery Dennison

Avery Dennison (NYSE: AVY) is a global materials science and manufacturing company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs approximately 30,000 employees in more than 50 countries. Reported sales in 2017 were $6.6 billion. Learn more at www.averydennison.com.

About Vela™ Dynamic Display Technology

In 2018, Avery Dennison is launching a dynamic display window advertising system called Vela™ Dynamic System, which is a turnkey platform for digital advertising solution based on technology developed by Gauzy, one of a number of innovative startups Avery Dennison has invested in over the last couple of years. This system helps attract more customers by transforming store windows into eye-catching, switch-on-switch-off advertising media that projects campaigns, promotional offers and personal content, changing the message throughout the day with time and location-based videos and images. Vela™ Dynamic System is transparent when not in use, retaining in-store visibility and sales opportunities. When combined with innovative experience technology from the Avery Dennison partner network* - Vela(™) dynamic technology offers retailers the flexibility to combine traditional merchandising with innovative digital advertising, creating truly engaging content for the consumer.

To learn more about Avery Dennison Vela (™) Technology visit rfid.averydennison.com/futureofretail


About Outernets

Outernets is dedicated to re-imagining the physical world with groundbreaking virtual experiences. Comprised of artists, scientists and engineers, we are an NYC based multidisciplinary tech company set out to create a seamless integration of digital and physical spaces. Our solutions give brick-and-mortar a distinct edge over their online counterparts, turning your brand’s message from a monologue into a dialogue and allowing you to get to know your customers and their behavior out in the physical world.

Avery Dennison and Outernets partner together to create immersive consumer experiences. The Outernets’ operating system makes Vela™ switchable film even more powerful, infusing the technology with web capabilities, such as interactivity, data collection, content personalization and more.  With Outernets, Vela™ technology is capable of displaying an enormous range of content, personal and contextual, from images, videos and HTML5 applications, to immersive 360 videos, augmented reality, virtual reality and with the potential to offer true “window-shopping” to allow retailers stay open 24/7 all year long

To learn more about Outernets visit Outernets.co

Media Contacts

Emily Spiegel
Senior Marketing Communications Manager - Apparel Solutions
Mobile: +1 646.951.7780

Alicia Hart
Marketing Communications Manager - Apparel Solutions
Mobile: +1 646.877.3625

© 2018 Avery Dennison Corporation, All Rights Reserved.

Various trademarks and trade names are used herein and are the property of their respective owners.