NEWNESS 7

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Innovation through Trends

Our 7th release of on-trend trims and applications, we’re pleased to share 4 trend-driven and digitally-enabled capsules that represent both consumer and brand preferences alike. Download our latest report to see the Newness and inspire your next branding story. 

Trend Stories

Each season, Newness explores the forces at play with humankind, nature, technology through socio and economic factors. Identifying these forces is only half the story: from there, our dedicated team selects color palettes, designs, and capabilities that tell a meaningful story related back to the macro world. 

What comes from this exploration is an intentional and innovative seasonal collection, defining materials and applications across the apparel and footwear markets.

We encourage you to take a look and inspire your next branding story.

Newness 7 - Visionary

VisionarY

IMPACT

As humankind and the advances of modern technology find a way to coexist, a surge in fashion built for utility and versatility has come into focus. Consumers are called to brands that bring technological innovation and features into materials, garments, and footwear. 

VisionarY embraces efficiency through the use of simple icons and technical elements that enhance embellishment performance and aesthetic. The use of hi-vis in contrast to a spectrum of gray tones, is explored through stream lined woven constructions and embroidery stitch effects. Reactive materials and special effects enhance designs, creating bold statements and utilitarian qualities that enhance visibility and functionality.

Newness 7 - Icon Classic

Icon Classics

SERVE

Icon Classics serves up a modern play on traditional aesthetics through the lens of fashion, lifestyle, and fanwear. Inspired by the tennis world and it’s ever-growing popular culture presence, Icon Classics captures consumers’ desires to be dressed for anything, on and off the court. 

Featuring classic colors alongside pops of optic yellow, designs pay homage to the sport with tie backs to match day uniforms, courts, and equipment. Net like textures and retro cable knit qualities are achieved with innovative embroidery techniques, voluminous chenilles, and tactile finishes. Interlocking components such as silicone dampeners and reversible wovens offer versatility and customization; effectively doubling branding opportunities. 

Newness 7 - New Frontiers

New Frontiers

LEGACY

The legacy of the West is ever-evolving, maintaining relevance in a modern world. New Frontiers honors the craftsmanship and decorative techniques of Western wear, while staying true to the timelessness and performing durability of western garments.  

New Frontiers wrangles in a modern feel while maintaining a deep focus on the craftsmanship behind traditional textiles and techniques. It features rich heritage colors, intricate motif stitch effects, delicate lace and paisley interpretations, and silicones inspired by the turquoise stones so popular in Western wear. Textiles such as hearty wovens, faux denim, hide, and leather-like finishes deliver the vintage hand feels behind the story that New Frontiers delivers.

Newness 7 - Emergence GIF

Emergence

PRIMAL

As a focus on natural resources and space exploration expands, Emergence represents elements spawning from the origin of time. Designs lean into textures derived from ancient geological formations such as sedimentary rocks, fossils, and petrified elements.

Emergence incorporates organic inspirations through circular materials, intricate weaves, irregular shaping, and elevated finishes. A color palette of versatile neutrals and restorative darks are enhanced by subtle shimmer effects and contrasting matte and shine finishes. Debossing techniques and intentional constructions, craft elements that resemble stone carvings left by our artisan ancestors.

Explore Digital Engagement Opportunities with DPC

Our Digital Product Creation teams partner with atma io, connected product cloud, to unlock limitless consumer engagement interactions. Discover how these Digital & Physical worlds collide in Newness 7, available for download.

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