

What if your markdown process was effortless? What if you could execute dynamic pricing with greater efficiency and accuracy, maintaining optimal stock levels while minimizing waste? Avery Dennison’s turnkey retail price labeling solution empowers you to respond quickly to shifting market demands by enabling seamless label management with a unified scan-print-apply labeling device, Pathfinder® Edge™.
Is Your Markdown Process Error-Prone, Demanding, Or Inefficient?
Retailers today face significant labor inefficiency, with excessive costs and time wasted on manual inventory checks and physical promotional labeling. Omnichannel returns add to this complexity, demanding relabeling and integration back into stock. Traditional, slow manual processes often create inventory blind spots, leading to stock imbalances and a higher risk of mis-labeling. This "retailer fatigue" caused by repetitive manual tasks drags down operational throughput and creates negative customer experiences due to unclear or wrong labels. To stay competitive, retail operations need a solution that eliminates these bottlenecks and executes dynamic pricing flawlessly.
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How we help
Transform retail inventory management with almost twice the speed of traditional methods. Our retail price labeling solution, leveraging Pathfinder® Edge™, is designed for efficiency, speed, and comfort, helping you save time and costs through accurate labeling, reticketing, and returns processing.
What we do
We provide a complete turnkey solution consisting of
Pathfinder® Edge™ all-in-one hardware,
AD Ops integrated software, and
Avery Dennison labels.
The unified device provides one smooth flow to scan existing labels, retrieve product information, print, and apply new labels, eliminating slow manual workflows.
KEY BENEFITS






Seamless One Piece Solution
The Pathfinder® Edge™ is a unified device for is a unified scan-print-apply device for dynamic pricing. This seamless single-device solution enables one-handed operation, streamlining markdowns and reducing item handling with less IT integration needed.
Ops Uptime
Enjoy up to 25% more battery, which enables printing significantly more labels per charge compared to prior models.
Enhance Data Accuracy
Ensure the right product is at the right place at the right time with the right price label and markdown on it.
Reduce Physical Strain
A user-centric, enhanced ergonomic design with redistributed weight reduces wrist and forearm fatigue. It also comes with a holster for storing the device on the go.
Streamlined Software Integration
AD Ops provides intuitive, self-service label design and dynamic previews to manage pricing effortlessly.
Unparalleled Printing Speeds
Execute markdowns up to 50% faster to meet high-demand scanning needs, with up to 6 IPS.
Why choose us?
Deployment & Scale Our commercially ready solution ensures that multiple locations can be fully deployed quickly to meet evolving business needs.
Minimal Disruption Our technology offers rapid onboarding by seamlessly integrating with your current ERP systems and providing API integration support.
Legacy and Excellence Avery Dennison provides dedicated global support and has been evolving and transforming technology for over 40 years, together with the industry
Need help?
At Avery Dennison, we empower retailers to boost operational efficiency and elevate the in-store experience. Ready to transform your pricing and inventory management with the Pathfinder® Edge™? Get in touch with us to learn how we can help.
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