Apparel branding and packaging are the materials, labels, and protective elements that carry your brand identity from production to retail and into the consumer's hands. Avery Dennison's portfolio spans permanent branding (woven labels, care labels, internal heat transfers), point of sale branding (paper hangtags, joker tickets, fasteners), and sustainable packaging (GRS-certified polybags, plastic-free transit bags). From factory transit to the retail floor, we provide branding and packaging solutions that elevate the customer experience while minimizing environmental impact at every stage of the journey.
What we do
We design and manufacture branding, labeling, and packaging solutions that empower you to stand out in a competitive market. Our commitment to artistry, technical innovation, and sustainability helps you reduce environmental footprint, foster consumer trust, and enhance product transparency. From the care labels stitched inside your products to high-visibility hangtags on the shop floor and GRS-certified transit bags between them, we provide the resources you need to protect your products and build your brand at every touchpoint.
How we help
Permanent Branding
Elevate your brand story with every label
While it makes up just a small percentage of the garment, the unassuming label is the gateway to your brand. Our permanent branding solutions, including woven labels, digital care labels, internal heat transfers, and printed fabric labels, empower you to share end-to-end transparency and traceability. By digitally enabling your labels, you can unlock circularity and connectivity, boosting consumer confidence and loyalty through new digital marketing touchpoints and skin-friendly, high-comfort wearing experiences.
Point of sale branding
Showcase key product features and make a bold statement on the shelf
Create labels that highlight key product features and make your brand stand out. Design unique custom labels, including paper hangtags, joker tickets, and pocket flashers, that are made to last and keep your brand at the forefront of sustainability. Our point of sale solutions are available with alternatives made from recycled raw materials, ensuring your brand is both visible and responsible.
Packaging
Protect your products while minimizing environmental impact at every stage
Discover our suite of sustainable packaging solutions designed to protect your products from factory to retail and e-commerce applications. Made from recycled and innovative mono-materials, these solutions make it easy to minimize environmental impact while optimizing the customer experience. The portfolio includes 100% GRS-certified recycled content polybags and plastic-free paper transit bags designed to meet rigorous compliance standards and exceed marketplace expectations.
Why choose Avery Dennison?
Sustainability leadership
We lead the industry in GRS-certified recycled yarns, plastic-free alternatives, and FSC-certified paper options, helping you hit ESG targets without compromising on quality or design.
Digital and material expertise combined
As pioneers in digital ID technology, we turn every label into a data-driven asset, enabling circularity, brand protection, and consumer engagement. Backed by deep materials science, we engineer products that perform across the lifecycle of the garment.
Global reach with local responsiveness
With production and service across every major garment-manufacturing hub, we ensure your branding is consistent, compliant, and delivered with speed-to-market wherever your products are made or sold.
The Impact of Sustainable Branding
54%
54% of consumers say they would be more likely to shop with a brand or retailer that offered a sustainable packaging option.
100%
100% of our point of sale solutions are available with alternatives made from recycled raw materials.
63%
63% of people agree that online fashion orders are delivered in excessive or unsustainable packaging.
Need Help?
We understand the impact of branding, labeling, and packaging on your garments. With our holistic offering of sustainable solutions, we've got you covered. From versatile packaging to captivating heat transfers to RFID-enabled digital labels, we're here to work with you to find the right option for your needs. Connect with our team today to get started.
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