What if every garment could be tracked, traded, and recycled with confidence? Avery Dennison helps apparel brands translate circularity goals into practical action. Our solutions provide the data and digital infrastructure needed to follow products through the value chain, support fiber-to-fiber recycling, and make end-of-life collection easier to scale. With clearer visibility, brands can build circular systems that are more connected, measurable, and ready for real-world use.
Closing the loop is a data problem
Circularity has moved from ambition to operational reality. Every year, billions of garments are produced, and too many still end up incinerated or in landfill, taking valuable materials out of circulation.
Closed-loop systems offer a different path. They help brands rethink how garments are made, used, returned, and recovered, creating opportunities to reclaim raw material value and reduce waste across the value chain.
The challenge is visibility. Many brands still rely on fragmented data, making it difficult to track products, verify materials, and support resale, repair, or recycling with confidence. Closing the loop requires a connected approach that links physical garments to digital systems, so circular models can scale beyond pilots and become part of everyday operations.
What we do
Avery Dennison connects physical products to digital identities using QR, NFC, RFID, and digital identification technologies, all linked through the atma.io connected product cloud. This gives apparel brands the infrastructure to follow garments through the value chain and turn circularity goals into measurable progress.
The combination of materials science and item-level digital ID creates the connectivity needed for reuse, resale, repair, and recycling models to work at scale. Our award-winning platform handles more than 20 billion unique data points annually, supporting circular systems with the visibility and confidence they need to move from pilot to practice.
Meet our circularity solutions
Lifecycle management
Power resale, repair, and recycling with data-driven product visibility
Enable circular business models across the full product life. Digital IDs support efficient resale, repair, and fiber-to-fiber recycling loops, providing verifiable product data across every stage of the lifecycle.
Need help?
Tell a complete story for every garment you produce, with the data and connectivity that supports the full circularity journey. Connect with an Avery Dennison expert to explore how to scale circularity in your business.