Apparel solutions bring garments into the digital supply chain through the right mix of technology, services, and partnerships. Avery Dennison helps fashion and specialty brands give each product a connected identity, making it easier to understand where it has been, how it performs, and how it can continue creating value after purchase. This creates a stronger foundation for transparency, sustainability progress, and more meaningful consumer engagement.
Apparel's defining moment
Today’s apparel industry is being pushed to rethink how it operates. Supply chain disruption continues to put pressure on margins, and the volume of discarded clothing remains a growing concern. Shoppers are also bringing new expectations to the retail experience. They want products that are not only well made, but connected, informative, and aligned with what matters to them.
For brands, meaningful progress starts with replacing disconnected processes with a more integrated way of working. Avery Dennison links physical products with digital identity, giving each garment a clearer role across its lifecycle. This can help teams improve visibility, use resources more effectively, and create richer moments of engagement after purchase. Brands that make this shift are better positioned to shape what comes next for the industry.
Your partner in apparel transformation
Avery Dennison works with apparel brands, retailers, and manufacturers around the world to solve challenges across the garment lifecycle. Our experience in materials science and digital identification helps translate complex needs into practical, connected solutions. Whether you are looking to improve operational performance, support circularity, or bring both ambitions together, we shape our approach around your business and market.
Solutions for apparel brands
Reduce waste and drive circularity
Address 92 million tons of textile waste
Sustainability is a business imperative. We help apparel brands address the 92 million tons of annual textile waste through digital product data and RFID traceability. By enabling textile sorting at scale and supporting circular business models, we help brands meet environmental goals while contributing to lasting industry change.
Protect your brand
Layered defense against counterfeit and gray market
Counterfeiting, gray market diversion, and supply chain vulnerabilities erode trust and damage brand equity. We provide a layered defense, integrating physical and digital security directly into your labeling. Across secure data management and mobile authentication tools, we help brands ensure consumers receive only authentic goods.
Deepen consumer connection
Turn every garment into an interactive touchpoint
Transform transactions into conversations. With digital triggers like NFC and QR codes connected to our atma.io product cloud, every garment becomes an interactive touchpoint. Tell your brand story, verify authenticity, and deliver personalized experiences that keep shoppers engaged, loyal, and connected to your brand journey.
Need help?
Ready to transform your apparel operations? Whether the goal is meeting new legislative requirements, scaling sustainability efforts, or unlocking deeper consumer engagement, our team is here to collaborate. Let's design the right solution for your brand and start building what's next.
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