RFID and digital IDs are the technologies that turn physical garments into connected, trackable, and interactive products. Avery Dennison’s portfolio spans RFID tags, NFC chips, QR codes, and digital watermarks. The seamless integration between physical items and digital experiences unlocks endless possibilities for brands, retailers, and manufacturers. Connecting every garment to the data, stories, and services that drive modern commerce.
What we do
Our RFID and digital ID products provide the real-time visibility and data-driven insights you need to optimize inventory, enhance authentication, and build a more transparent, circular future for apparel. Through high-performance digital triggers and integrated sensing systems, we connect physical garments to digital ecosystems. Enabling everything from supply chain traceability and loss prevention to consumer engagement and Digital Product Passport (DPP) compliance. Whether you're tracking inventory across global operations, authenticating products at retail, or unlocking new ways for consumers to interact with your brand, our solutions scale with your needs.
Meet our traditional and embedded RFID products
Meet our digital IDs
NFC
Connect consumers and retailers through mobile experiences
Powered by RFID technology, NFC connects consumers and retailers through mobile experiences that enhance the shopping journey on both sides. With NFC clothing tags and patches, users can unlock features like social media integrations, customer loyalty programs, and unique supply chain stories that reveal the lifecycle of a garment. Retailers engage with consumers while optimizing operations through instant sales and inventory management capabilities.
QR codes
Inspire engagement and educate consumers
With QR code integration, consumer engagement and education have never been easier. Whether you want to provide garment care instructions or offer greater transparency into your sustainable practices, we can help propel your brand into the future of retail. Start a conversation, share, and connect with your audience through social media, customer loyalty programs, and more.
Digital watermarks
Authenticate products and protect your brand
Digital watermarks are unique identifiers detectable only with specialized software or scanning devices. Used to authenticate apparel and other products, this digital ID solution helps preserve your brand's integrity while fostering greater trust with your customers.
Why choose Avery Dennison's RFID and digital ID technology?
Omnichannel excellence
Ghost stock and inaccurate inventory levels lead to canceled orders and lost sales. Achieve up to 99% inventory accuracy by bridging the gap between your physical stores and digital storefronts. With real-time, item-level visibility, you can confidently offer Buy Online, Pick Up In-Store (BOPIS) and Ship-from-Store services, ensuring the right product is always available for the right customer.
Transparency and future-proof compliance
Global regulations, including the EU's Digital Product Passport (DPP), are making transparency a legal requirement. Secure your brand's future with encrypted digital identifiers that provide an immutable record of a product's journey, from raw materials to the retail floor. The result is greater consumer trust and readiness for evolving sustainability mandates and circular economy goals.
Loss prevention
Shrinkage and supply chain blind spots erode your bottom line. Our RFID ecosystem strengthens internal controls by tracking individual items across the entire global supply chain. By pinpointing where and how inventory disappears, you can protect your margins with data-driven precision.
Elevated consumer engagement
Physical products often lose their connection to the brand once they leave the store. Using NFC and dynamic QR codes, we help you transform every garment into a digital touchpoint, creating immersive post-purchase experiences from exclusive styling content and loyalty rewards to verified authenticity for the resale market.
Operational intelligence and labor efficiency
Manual cycle counts and stock-taking are time-consuming and error-prone. Our automated scanning solutions can reduce time spent on inventory tasks by up to 80%, allowing your associates to step away from the stockroom and back onto the sales floor to serve your customers.
Need help?
At Avery Dennison, we're here to support your journey into the future of retail. Whether you need help implementing RFID, NFC, or other digital ID solutions, or you're looking for ways to optimize your operations, we've got you covered. Connect with our team today to find the right solution for your business.
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