What if you could turn fashion's biggest challenges into competitive advantages? Avery Dennison helps fashion and specialty brands connect physical products with digital intelligence, delivering the identification and traceability solutions needed to streamline supply chains, accelerate sustainability, and deepen consumer engagement.
Addressing today's fashion challenges
Fashion brands face mounting pressure on multiple fronts. Supply chain disruptions threaten margins. The sustainability imperative is urgent, with 92 million tons of global textile waste demanding action. And hyper-connected consumers expect seamless digital interactions and transparent sourcing.
A fragmented technology stack puts both operational efficiency and brand equity at risk. Whether the challenge is end-to-end supply chain visibility or to deepen consumer relationships through digital touchpoints, the path forward requires a partner who can connect products to digital intelligence at scale.
What we do
Avery Dennison helps fashion brands move with greater clarity and confidence. We bring digital and physical innovation together to make operations easier to manage and products more valuable throughout their lifecycle. With connected garment identities, brands can improve visibility, support sustainability goals, and create richer consumer experiences. Every approach is formed around the realities of your market and the challenges your team needs to solve.
Apparel
Connect garments to the digital supply chain
We partner with leading apparel brands to streamline production and improve inventory accuracy. By integrating digital IDs into garments, we provide the supply chain transparency needed to reduce waste and optimize labor. Our solutions ensure your products are authentic, sustainable, and ready to meet the demands of modern, connected consumers.
Why choose us
Sustainability: Helping fashion brands achieve sustainability goals through RFID labels with low-carbon footprint, recyclable materials, and plastic-free solutions.
End-to-end solutions: A portfolio that supports digital transformation across every stage of the fashion lifecycle, enabling cohesive strategies at scale.
Partnership: Long-term collaboration with brands, working closely to find the right solution for each unique challenge.
Global scale: A worldwide network of connected factories and digital service providers spanning 50 countries, with 36,000 experts behind every project.
Need help?
We help fashion brands optimize labor, streamline supply chains, and deepen customer engagement. With decades of expertise, global scale, and connected product technology, we work alongside you to help your brand grow today and adapt for what's next.
Get in touch