Permanent branding is the practice of applying durable, garment-integrated labels and identifiers that stay with a product for its lifetime. The portfolio includes woven labels, care labels, printed fabric labels (PFLs), and internal heat transfer labels. Every label can become a bridge for your brand, telling your story and fostering deeper consumer connections while supporting a more circular and transparent fashion ecosystem. Our wide array of solutions opens new opportunities to expand your business, and all can be manufactured with sustainable raw materials.
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What we do
We design and manufacture permanent branding solutions that empower you to push past the limits of what a label can do. With innovative woven, care, and heat transfer labels, you can optimize security with efficiency and flexibility. You’re able to connect with consumers beyond the point of sale, and share end-to-end transparency and traceability that boosts consumer confidence and loyalty. Whether you need a custom brand label, a digitally enabled care label, or an interior heat transfer for high-comfort wear, we'll work with you to find the right solution for the garment and the brand.
Meet our permanent branding solutions
Woven labels
Explore woven labels tailored to your brand
We offer a wide variety of yarns, effects, application types, and application techniques, working with you to find the right woven clothing label for your products. The portfolio includes:
Main branding labels
Size labels
RFID-integrated labels
Recycled yarns and closed-loop yarns
Digital care labels
Enhance customer experience with digitally enabled labels
When digitally activated, our care labels open up new opportunities for circularity and connectivity, embedding multiple use cases into a single physical component:
Transparency
Consumer engagement
New digital marketing touchpoints
Sustainability
Printed fabric labels
Discover customizable printed fabric labels for global compliance
Meet global compliance requirements with speed and flexibility through our global printed fabric label solutions, including:
Global care labels
Multi-panel labels
High-durability labels
Tearaway labels
RFID-integrated printed fabric labels
Internal heat transfer labels
Optimize comfort and durability while connecting with customers
Interior heat transfer labels deliver a high-comfort, hassle-free wearing experience. As more brands explore ways to protect and extend the lifecycle of garments, digitally enabling your internal heat transfer branding becomes a permanent way to engage with customers and protect your brand. The portfolio includes:
Halo-Free Eco (HFE)
Agility heat transfer range
Serialization
Digitally enabled solutions for consumer engagement and brand protection
Why choose Avery Dennison?
Sustainability leadership We lead the industry in GRS-certified recycled yarns and plastic-free alternatives, helping you hit ESG targets without compromising on quality or design.
Digital pioneers As pioneers in digital ID technology, we turn every garment into a data-driven asset, enabling circularity, brand protection, and direct consumer engagement.
Global compliance and reach With production in every major garment-manufacturing hub, we ensure your branding is consistent, compliant, and delivered with speed-to-market wherever your products are made or sold.
Technical artistry We combine materials science with high-end design to ensure your branding withstands the lifecycle of the garment while maintaining a premium feel and finish.
Frequently asked questions
Need help?
Our wide variety of permanent branding solutions doesn't ask you to choose between brand identity and sustainability. With responsible material options available across every product category, you can move forward on both your sustainability and branding journeys with confidence. Connect with our team today to find out how we can empower your brand with permanent applications.
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