Point of sale branding is the visual layer of branding applied at retail, including the paper hangtags, joker tickets, pocket flashers, fasteners, and small accessory items. It introduces a garment to the shopper and reinforces the brand at the moment of purchase. Avery Dennison's POS branding portfolio creates clothing tags that highlight key product features and make your brand make a statement on the shelf. Design unique custom labels that are made to last and keep your brand at the forefront of sustainability.
What we do
We design and manufacture cutting-edge POS branding solutions that empower you to stand out from the crowd. Our commitment to sustainability helps you reduce environmental impact and foster transparency and trust with consumers. From custom hangtags and paper graphics to brand security and packaging accessories, we provide the resources you need to build your brand at every retail touchpoint, with sustainable alternatives available across the entire portfolio.
Meet our point of sale solutions
Paper hangtags
Deliver key product information in one place.
Provide clear, insightful product information with our paper hangtags. From size and care information to brand stories and inspiring messages, hangtags are an effective way to convey your message at the moment of purchase. Sustainable paper hangtags are available across the range, helping you communicate brand values alongside product details.
Joker tickets, pocket flashers, and small accessory items
Unique designs that make your brand stand out.
Showcase your brand alongside every garment with joker tickets and pocket flashers. Create custom designs that highlight what makes your business unique, with the option to include branded messages, product stories, and key feature callouts. These small details add up to a distinctive, recognizable retail presence.
Why choose Avery Dennsion?
Sustainability across the portfolio Our entire POS branding range is available with alternatives made from recycled raw materials, helping you meet ESG targets without compromising on visual impact or perceived quality.
Global production and consistency With production facilities in over 25 countries, we deliver consistent quality and on-time fulfillment wherever your retail programs operate.
Material expertise meets brand storytelling Backed by deep materials science and decades of design expertise, we engineer tags and accessories that feel premium in the hand and tell your story with precision.
The impact of point of sale branding
15.8 b
paper and graphic tags produced by Avery Dennison in 2023.
25+
countries where our paper and graphic tags are produced globally.
100%
of our point of sale solutions are available with alternatives made from recycled raw materials.
Need help?
Point of sale branding makes your brand more visible on the shelves and creates a better consumer experience. Choose from customizable paper hangtags, joker tickets, pocket flashers, and a full range of fasteners to showcase your brand. If you need help selecting the right tag or fastener for your products, connect with our team today to get started.
Get in touch