Loss prevention helps retailers protect value by understanding where shrink is happening and acting before it escalates. For apparel retailers, that means moving beyond reactive security measures toward clearer, item-level control across stores and supply chains. Avery Dennison’s RFID-based loss prevention solutions give retailers a more accurate view of product movement, making it easier to detect risk, reduce theft, and protect inventory without adding unnecessary friction to the shopping experience.
Retail shrink and theft are evolving
Apparel retailers are under growing pressure to reduce shrink while keeping the shopping experience fast and convenient. Organized retail theft, inventory inaccuracies, and fragmented security systems have made traditional loss prevention harder to rely on.
The challenge is to protect products without adding friction. Stores still need smooth checkout, accurate fulfillment, and a customer experience that feels easy from start to finish.
RFID helps close that gap by giving retailers item-level visibility across the retail environment. With a clearer view of how products move, teams can detect unusual activity, reduce fraud, and protect inventory with greater precision.
Why it matters
Loss prevention drives profitability. Retail shrink and theft directly impact margins, and the effects go further: stock discrepancies, missed sales, and poor customer experiences.
By implementing data-driven retail theft prevention strategies, brands can:
Reduce shrinkage and recover lost revenue
Improve inventory accuracy and product availability
Strengthen fraud detection and anti-counterfeiting efforts
Enable seamless, low-friction shopping experiences
Protect brand integrity across channels
Loss prevention has evolved from security to strategy, becoming a core driver of operational performance and profitability.
How we help
Shift from reactive security to proactive intelligence: Avery Dennison's loss prevention solutions provide real-time inventory visibility across the store and supply chain, helping retailers identify anomalies immediately and act before loss happens. The result: a data-driven approach that protects assets and turns loss prevention into a driver of revenue growth.
What we do
Connect physical products to digital data: Avery Dennison deploys RFID solutions that provide continuous, item-level tracking across retail operations. We connect your physical products to digital data and enable real-time monitoring and anomaly detection. Helping brands and retailers reduce retail shrink, strengthen anti-counterfeiting, and optimize store operations within a single, scalable infrastructure.
Real-time inventory visibility
Track every item across the store and supply chain to catch irregular movements instantly.
Proactive theft prevention
Flag suspicious theft patterns early with live data and analytics, intervening before losses mount.
Improved operational efficiency
Automated counts free up staff to focus on customers instead of manual tracking.
Retail fraud prevention
Detect discrepancies linked to returns, internal shrink, and process errors to reduce fraud and improve control.
Reduced retail shrink
Improve inventory accuracy and minimize losses caused by theft, misplacement, and administrative errors.
Anti-counterfeiting support
Unique product identifiers verify authenticity and protect brand value across retail and resale channels.
Frictionless shopping support
Reliable product availability and faster restocking translate into better in-store experiences and lasting loyalty.
Frequently Asked Questions
Need Help?
We help retailers take control of inventory and turn loss prevention into a strategic advantage. Get in touch to explore how RFID can support your business.
Get in touch