Rana Sidahmed, vice president marketing, Solutions Group, Avery Dennison, sits down with David Rowlands from B2B Marketing to speak about B2B brand storytelling, which is often considered more challenging than B2C.
Brand stories of any kind must resonate with target audiences, and despite the current economic position we’re all facing, taking risks to stand out from the crowd is essential. In the podcast, Rana makes the case for fostering creativity in the downturn. It’s important to understand your specification, measures, partners, and audiences to uncover your own story. To resonate with your audience, try to bring humanity and humor into the mix to add that personal element.