Digital Fan Engagement: The Power Behind the British & Irish Lions Jersey

Last November, we proudly announced a groundbreaking partnership with Canterbury to launch the British & Irish Lions' (BIL) first-ever connected rugby jersey.

This innovative product features an embedded NFC chip, allowing fans to tap their smartphones and instantly access exclusive digital content. It’s an exciting step forward in creating an immersive and interactive way for supporters to engage with the team beyond the matchday experience.

If you would like to speak to us about how our digital triggers can help drive digital fan engagement opportunities and deliver additional value for sponsors of your club, please complete the form below and one of our expert team will be in touch.

Get in Touch

First Name*

Last Name*

Business Email Address*

Gmail, Yahoo, and other free domains will not be contacted.

Country

State / Province

Company*

How do you best identify yourself?*

Message*

Please be as detailed as possible.

By submitting this form, I acknowledge that personal data provided above will be processed in accordance with the Avery Dennison Privacy Notice.

I would like to receive communication from Avery Dennison. I understand that I can withdraw my consent

The Future is Connected Textiles

Pathways to possible

Digital Fan Engagement: The Power Behind the British & Irish Lions Jersey

By submitting this form, I acknowledge that personal data provided above will be processed in accordance with the Avery Dennison Privacy Notice.

By submitting I acknowledge that the personal data provided above will be processed in accordance with Avery Dennison Privacy Notice