National Badge Collection

Alongside official tournament and federation embellishments, Avery Dennison is producing a collection of 48 national flag badges and a series of country-inspired patches for this summer’s world cup.

These small, premium heat-transfer badges are designed for flexible application across a wide range of merchandise, enabling retailers and fans to personalize apparel and accessories with national identity.

• Lightweight heat-transfer construction

• High-definition detail and durability

• Flexible application across multiple garment types

• Ideal for retail customization and fan engagement

• Transform blank caps, hoodies and more into fan merchandise

• Minimize deadstock: reduce merch stock by customizing on demand

• The ultimate low-risk, high-margin add-on for your inventory

In addition to our collections of national flag badges and country-inspired patches, the Embelex Shop now allows you to upload your own artwork to create bespoke patches. Available in an extensive range of materials and finishes, your custom patches will be manufactured to the same exacting standards that sees Embelex products adorning garments from some of the world’s biggest apparel brands to many of the most famous global sports properties.

From tournament-wide sleeve badges to federation-specific typography and flexible retail customization, Avery Dennison delivers consistent quality at every level. Our global production network and advanced embellishment technology ensure every detail performs on the pitch and connects with fans worldwide.